Bajaj Allianz General Insurance & Dulux Weathershield enter
into a first of its kind bilateral association
Bajaj Allianz General Insurance, one of the leading private insurers in the
country and Dulux, the flagship Decorative paints brand from AkzoNobel India
today announced a unique strategic alliance.
The Dulux Protect Plan will
provide a home insurance cover of upto Rs. 10 Lakhs and will be available with
every 20l pack from the Dulux Weathershield range i.e. Dulux Weathershield
Protect, Dulux Weathershield Max and Dulux Weathershield Powerflexx. Commenting
on this initiative
Tapan Singhel, MD & CEO, Bajaj Allianz
General Insurance says, “We are pleased to partner with a global leader like Dulux
that is backed by a rich heritage and international standards of quality. This
strategic partnership is aimed at increasing awareness about home insurance and
reaching out to households across the country by offering them complete
protection for their homes.
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| Rajiv Rajgopal & Tapan Singhel at the unvieling home insurance. |
Home insurance penetration in the country is
dismal, given that less than 1% of population that can actually afford home
insurance is insured. It is an important risk mitigation tool in today’s time
owing to the rising frequencies of natural and accidental uncertainties. Our
partnership with Dulux will help us reach out to newer customer segments.”
Rajiv Rajgopal, Director, Decorative
Paints, AkzoNobel India said, “The Dulux Weathershield product range keeps the walls of a
home protected from rain, sun, dust and fungus. However, protection from
certain calamities is beyond our
control. Therefore, to broaden the proposition of protection being offered by
Dulux Weathershield, we have partnered with one of the leading insurance
providers in the country, Bajaj Allianz General Insurance to provide protection
from natural and accidental calamities.”
Rajiv added, “In our continuous endeavour to
provide complete home protection to our customers, we are going beyond the
contemporary ways of protecting walls through paint. This partnership is aimed at reaffirming both Dulux and Bajaj Allianz
General Insurance’s commitment of providing unsurpassed protection of homes.”
Under this offer, each home owner can
avail a maximum of upto Rs. 10 lakhs of insurance cover. It is valid on all
packs carrying the 100% protection mark only. The coupons can be redeemed by
logging on to www.dulux.in/protection. The unique redemption code will be
applicable till Mar 31, 2016 and validity of this insurance is for 12 months
from the date of policy issuance
A nationwide campaign including Press,
TV and digital, will commence soon. The campaign will be supported by massive
retail presence and awareness across all communication mediums.
About Bajaj Allianz General Insurance...!
Bajaj Allianz General Insurance, a joint venture
between Allianz SE, the world’s leading insurer, and Bajaj Finserv Limited.
Allianz SE is a leading insurance conglomerate globally and one of the largest
asset managers in the world. Bajaj Allianz General Insurance is one of the
leading private general insurance companies in India.
The Company offers
various general insurance products like motor insurance, home insurance, health
insurance, travel insurance and also unique insurance plans such as wedding insurance,
event Insurance, film insurance. Bajaj Allianz General Insurance has been a
profit-making company since its inception. The Company began its operations in
2001 and
today has a presence
in over 200 towns and cities in India. The Company has been constantly
expanding its operations to be close to their customers.
For Further Information - Chandni Arora: +91 97 666 23186
Sakshi Pande | Corporate Communications
Bajaj Allianz General Insurance Co. Ltd.
Sakshi.Pande@bajajallianz.co.in
(M) +91 8600226041 | (L) 020-66026777 (Extn - 285)
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