Varun Dhawan to be the first ever brand ambassador for
Philips India’s Shaving category
Brings a ‘New Way of
Shaving’ with new Philips AquaTouch
Philips India, the brand that has been
driving the way India styles itself, is now set to take its mission to the next
level. With the intent of empowering the youth to express themselves freely
through their personal style, Philips has created brand new categories in the
market including beard trimming, and bodygrooming for men, depilation for women
and many more.
It is now leading the change from manual to electric shaving-a
faster, easier and more skin-friendly way of shaving for the modern man. To
further encourage men to adopt the ‘new way of shaving’, Philips India today
announced, Varun Dhawan, a popular Bollywood actor and country’s heartthrob, as
the brand ambassador for its Shaving category.
Varun Dhawan will help drive the
transition to the ‘new way of shaving’, to support which, he unveiled a
new electric shaving wizard Philips AquaTouch - Wet and Dry Electric Shaver,
which protects skin 10 times better versus a regular blade while giving a
refreshing shaving experience. Varun will play a pivotal role in the brand and
product communication across media platforms. Philips India will continue to
focus on its trimming and bodygrooming business as well, with Bollywood Style
icon Arjun Kapoor as the brand ambassador, while further strengthening the
Shaving business with Varun Dhawan’s endorsement.
Following this announcement, Philips India will also launch an extensive
marketing campaign with Varun Dhawan starting with a TVC that will go on air on
16th July, 2015.The TVC has been conceptualized and created
by Ogilvy & Mather.
Watch the making of
the TVC here:
With the introduction of Varun Dhawan, Philips India’s Personal Care
business will now have 3 strong faces representing different product
categories. Arjun Kapoor, who represents the young, cool, casual Indian, and
will endorse the Trimming and body grooming business, Varun Dhawan, who
represents the more mature modern man conscious about his grooming, yet
concerned about his skin, will endorse the Shaving range. Alia Bhatt, who
represents the young woman of today who wants the power to be ready for all
occasions in her own hands, will endorse the Beauty appliances range including
haircare and depilation gadgets for Philips India.
On the introduction of the newest brand ambassador for Philips Male Grooming,
Mr. ADA Ratnam, President – Personal Health, Philips India, said, “Manual shaving is a thing of the past and
we have been leading the shift to electric shaving over the years. The modern
man of today does not wants a no-mess, skin-friendly, modern solution for his
shaving needs and that’s what we promise to deliver with the Aquatouch. Varun
Dhawan exemplifies the modern man – suave, confident and well-groomed. Who
better than him to endorse the new shavers range that is designed for all the
men to get the perfect shave without any nicks and cuts!”
Excited about his association with Philips for the shaving category, Varun
Dhawan, said, “Philips is a brand that has led the
male grooming revolution in India over the years. I have been a user of Philips
shavers for years now, be it my first Norelco shaver that I bought during my
trips abroad or the new Aquatouch which is my latest favorite. It is a brand I
believe in and one that represents what the modern man of today wants. I am
very excited to be associated with Philips Shaving range.”
With the latest technology and
innovation, Philips Personal Care range of styling gadgets allow consumers to
create their own personal style, or keep up with the hottest trends in
grooming. These styling tools have been specifically designed to give the
confidence to achieve any look one desires and express themselves through
personal style. The power to just be themselves.
Philips offers electronic
shavers, trimmers, hair clippers and bodygroomers for men; and a range of
hairstyling gadgets including dryers, straighteners, and stylers as well as an
extensive range of epilators for women. Philips Personal Care, is now endorsed
by three young and upcoming stars; newest brand ambassador Varun Dhawan for
Philips Shaving; Arjun Kapoor for trimming and bodygrooming; and the young and
fashionable Alia Bhatt is the brand ambassador for Philips Beauty.
About Aquatouch Series:
|
62% men believe Electric Shavers are more
Skin Friendly than razors **
|
|
53% men worry about nicks & cuts from
shaving **
|
|
91% women get turned off with hard facial
hair **
|
Not just that, its precision trimmer setting works on maintaining
the sideburns and moustache comfortably! One full charge of the battery gives
upto 30 minutes of cordless shaving. The new Philips AquaTouch is available
across traditional and modern retail outlets as well as leading e-retail
portals, priced at INR 4,995/-.
(**Philips Shaving Survey)
For further
information contact:
Philips India
Avian Media, Chennai
Krishna Moorthy - 9442191717
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion
and employs approximately 108,000 employees with sales and services in more
than 100 countries. The company is a leader in cardiac care, acute care and
home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming and oral healthcare. News
from Philips is located at www.philips.com/newscenter.
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