“SAVE WATER SAVE LIFE”

92.7 BIG FMSPEARHEADSWATER CONSERVATION CAMPAIGN      ‘PANI BACHAO LIFE BANAO’
“SAVE WATER SAVE LIFE”

ATTEMPTS TO CREATE LIMCA BOOK RECORD WITH LARGEST KIDS PAINTING COMPETITION

92.7 BIG FM, India’s No. 1 Radio Network has consistently championed successful social initiatives and for the fourth time in a row, launches the water conservation awareness drive –“Save Water Save Life” (PaniBachao, Life Banao), this year. Calling for national support from listeners to fight the crucial problem of water scarcity, the FM channel is encouraging participation from children to drive the crusade and remind grown-ups to conserve water.They will find practical solutions to water wastage and create awareness & empathy about the water crisis faced in our country.



In line with this initiative, 92.7 BIG FM will also attempt to create a Limca Book Record for the largest kids painting competition across the country. The on-ground campaign will call out to kids below 16 years across 45 cities to participate in a national drawing contest on Sunday 7th June where they will be required to express water conservation, its significance and effects through art. Aiming to execute a two hour competition simultaneously across locations PAN India, the FM network will target participation by over 45,000 kids.

To participate, parents and students can register on http://927bigfm.com/savewater
or sms SAVEWATER to 545454.

Venue: Loyola Matriculation school, Kodambakkam

Time: 10 .30am to 12.30 pm


92.7 BIG FM’s expansive reach has enabled them to create awareness and promote various social causes, over the years. The one month campaign will be backed by on-ground as well as on-air activities along with an extensive digital campaign.

Follow us on Twitter @927BIGFM
Like us on Facebookwww.facebook.com/92.7bigfm

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor,BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and Jharkhand; BIG MAGIC International – a channel targeted at the Indian Diaspora in the US and Canada; BIG Thrill – the destination for action entertainment; and BIGProductions – its television content production division. For more information log on to www.reliancebroadcast.com
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