92.7 BIG FM
THROUGH THEIR CAMPAIGN PANI BACHAO, LIFE
BANAO“SAVE WATER SAVE LIFE” SAW A WHOPPING 1000 CHILDREN PARTICIPATE IN THE
PAINTING COMPETITION AT CHENNAI
ATTEMPTS TO
CREATE LIMCA BOOK RECORD FOR LARGEST PAINTING COMPETITION
92.7 BIG FM, India’s No. 1
Radio Network has consistently championed successful social initiatives and for
the fourth time in a row, launched the water conservation awareness drive - PaniBachao,
Life Banao,”SAVE WATER SAVE LIFE”this year.
The painting competition in Chennai saw a whopping 1000 children in the
age group of 16 years and below who turned up with gusto on a Sunday morning
with their parents in tow. Varied representation of water conservation was
seen through their drawing. The painting competition took places across 45
cities in India. In line with this initiative, 92.7 BIG FM will also attempt to
create a Limca Book Record for the
largest kids painting competition across the country.
Speaking about the campaign, Mr. Ashwin Padmanabhan, Executive
Vice-President and Business Head, Reliance Broadcast Network Limited stated,“PaniBachao Life Banao is a very special
campaign for us and through this initiative, we aim to encourage and spread
awareness amongst our listeners to take necessary steps to conserve water. This
year, we wanted children to drive the message and lead the campaign, reminding adults
of the need to preserve water. We have a robust campaign across the digital
medium, on-air promotions and on-ground events to drive this social cause and
we are positive that it will create a huge impact.”
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About Reliance
Broadcast Network Limited
Reliance Broadcast Network Limited is a media and
entertainment company with interests in radio, television and television
production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45
stations, reaching over 4 crore Indians each week; BIG MAGIC – which has built
strong brand equity as a Comedy Channel and is positioned as the one stop
destination for humor,BIG MAGIC Ganga – the No. 1 regional Channel of Bihar and
Jharkhand; BIG MAGIC International – a channel targeted at the Indian Diaspora
in the US and Canada; BIG Thrill – the destination for action entertainment;
and BIG Productions – its television content production division. For more
information log on to www.reliancebroadcast.com
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