Chandigarh is the happiest city while Guwahati is
least happy, says LG survey
People in north India seems a lot happier as
compared with their southern counterparts, a study commissioned by consumer
electronics company LG, claims.
According to LG Life’s Good Happiness Study,
Chandigarh is the happiest city and Delhi the happiest metro where people get
more time to spend with their families and individuals are more in control of
their lives.
The study interviewed 150 people from varied
socio economic backgrounds in each of 16 cities identified to collect the
sample data.
While Chandigarh (190), Lucknow (157), Delhi
(149), Chennai (131) & Bangalore (115) were found to be the 5 happiest
cities in India, Guwahati 923), Mumbai (55), Jaipur (68), Kochi (72) and
Hyderabad (75) were consigned to the bottom of the heap.
“Chandigarh is the happiest city of all and
Guwahati the least happy. Among metros, Delhi is the happiest and Mumbai least
happy," said the study, adding that “in north, which is the happiest zone
overall, Chandigarh is the happiest city and Jaipur the least happy.
In east India, which is overall the least happy
zone, Patna (105) is the happiest city and Guwahati (23) the least happy."
Interestingly, the survey points out that people
in the age group of 35 to 45 years are happier compared with the younger
Indians aged 18 to 24. “While the importance of being happy is most for younger
age groups, 58% aged 18 to 24 ranked happiness as their most important core
value, it is the older people aged 35 to 45, with a happiness index of 103, who
are happier as compared with the younger set,” the study said.
“The survey is our initiative to understand our
customers better. This becomes important as we enter 18 years of our operations
in India,” LG corporate marketing head Niladri Datta told Financial Chronicle,
adding that they “might look at expanding the scope of the study in more cities
in the next edition.”
Commenting on the study, Soon Kwon, MD, LG India, said “The LG Life’s Good Happiness study has been
undertaken to understand the social construct of happiness that would help
bring us closer to our customers.”
According to the study, the overall LG Happiness
Index has been benchmarked against the 5 domains of happiness, including the
pursuit of aspirations and ambitions, including personal success and
achievements, preparedness for an emergency, and access to new and innovative
products;
purpose
that reflects progress in life,
in terms of possessions and status,
including overall financial status,
material possessions;
opportunity and ease to fulfil needs and desires,
and physical appearance;
pleasure that gives a temporary high,
including work-life balance;
freedom to do what one wants,
and the amount of time spent with near and dear
ones in family and friends;
passion for aspects that one is deeply engaged
in,
such as quality of relationships and connection
with people in society beyond family and friends,
hobbies; and context,
which refers to the immediate surrounding
socio-economic environment.
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