Philips Lighting reiterates
its commitment to “Make in India” through local insights based on new LED innovations
·
Introduces slimmest LED Panel and a 2-in-1 LED lamp that changes colour with a simple
toggle of the switch
·
Developed, designed and manufactured in India
to respond to consumer insights
Philips Lighting India, the country’s
leading provider of lighting solutions, today launched two revolutionary LED lighting products
which have been primarily designed and developed in response to the Indian
consumer insights.
The first-ever colour changing branded LED bulb with a
simple toggle of switch and the slimmest ever downlighter by Philips, have been
introduced to help the brand strengthen its foothold into the growing LED
market in India.
PhilipsRazorLED
and Philips Ace Saver 2-in-1 have been designed anddeveloped at Philips
Lighting Innovation Centre (PLIC) in Noida. RazorLED is the slimmest ever LED
downlighter by Philips (7.8mm) - it is 60% slimmer and 50% lighter compared to normal LED
downlighters.
The product has enhanced colour rendering index adding to the
interior appeal.
Ace Saver, an
industry first, is a 2-in-1 colour changing LED lamp that changes colour between
crystal white and golden yellowin the absence of a mobile phone or a tablet.
Philips is the first branded lighting player in the industry to bring this
innovation to India, after conceptualizing, designing and developing it in the
country.
“Smart solutions that seamlessly integrate in today’s
homes and work spaces are driving the industry.At Philips, our innovations are
based on consumer insights and we develop products that meet the evolving consumerneeds.
For
e.g.: our researchreflects thatconsumers prefer white light for reading and
switch to yellow light in a formal setting and the 2-in-1 LED bulb will do just
that.The bulb can be simply controlled through a switch without any need for a
smartphone or an app or any other frills.
Similarly, with slim and sleek being the
preferred option for all lifestyle products, RazorLED has got great initial
response from the consumers. We sold more than a million worth of products per
day in the first 45 days of the launch”,said, Sumit Joshi, Head - Marketing,
Philips Lighting India.
Lighting has
moved from being just a functional product used for the purpose of
illumination. Light has become digital, a lifestyle product and is becoming a
solution rather than just a product. The category of down lights, wall & ceiling and spots account
for 53% of the home lighting market.Philips’s Razor LED is manufactured with precision in LED mounting
which gives uniform light distribution across the surface without any dark or
bright spots, making it highly luminous.
Razor LED downlights come with a unique
mounting mechanism that can easily fit into various false ceiling types –
ply board, gypsum or particle board. Its high power factor reduces energy
consumption and makes it last up to 3 times longer than conventional light
sources.
Consumers now seek multiple functionality lighting
solutionsandlike to be in control of the ambience which suits their moods,
personalities and occasions. LED lighting plays an
integral role here because it can be personalized.
The new Ace Saver 2-in-1 color changing LED
lamp is
designed to perfection for providing task-oriented illumination and ambient
illumination, for both residential and professional use.
This improves the
alignment of illuminance to key task areas, and provides individual control. It
will benefit consumers with upto 85% energy saving as compared to GLS.
Philips has been at the forefront of
developing indigenous products which are conceptualized, researched and
developed at PLIC, and resonate with the Indian consumers. Philips products are
customized to withstand local operating conditions like voltage fluctuations,
frequent power outages, diverse weather conditions (dust, humidity, extreme
temperature change) and are accordingly priced at competitive rates.
Philips has invested and expanded its R&D
capabilities at PLIC and has developed more than 200 LED lighting products
there in the last two years.
Product details:
|
Philips RazorLEDdownlighter
|
·
RazorLED is
available in two variants and with a colour option in shades of white (cool,
natural and warm)
·
The 12W
downlighter delivers up to 650 Lumen and is priced at INR1790 for a master
pack of 6
·
The 15W
downlighter delivers up to 900 Lumen is priced at INR 1990 for a master pack of 6
|
|
Philips Ace Saver 2-in-1 colour changing LED
lamp
|
·
The Ace Saver 2-in-1
colour changing LED lamps offer up to 40% energy savings over 15W CFL
·
It is specially
designed to meet the requirements of both, residential areas (halls, bedrooms
or lounge areas) and offices
·
This has been
developed keeping in
mind the home and office décor trends in India and also the emerging concept
of mood lighting
·
Priced at INR
749 and has a 15 years long life
|
About
Royal Philips..!
Royal Philips
(NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused
on improving people's lives through meaningful innovation in the areas of
Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands,
Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000
employees with sales and services in more than 100 countries.
The company is a
leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as male shaving and
grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
For
further information, please contact:
Dinesh Kumar
Avian Media
Tel: 9840003993
DishaAgrawal
Corporate Communications, Philips Lighting India
Tel: 0124-4606255/ 09582210543
E-mail: disha.agrawal@philips.com
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