By Mr. Kishor Pate, Amit Enterprises Housing Ltd.
Over the past two decades, Pune has seen rapid
growth of the IT culture. In the beginning, this culture was limited to
employees of the city’s many IT / ITES parks – today, it has touched almost
everyone who lives in Pune.
The cyber revolution in this city is inescapable
– those who do not own computers populate internet cafes.
The current generation of young people below age
30 is defined by computer savviness, and these are the people who will usher
the city into the future.
Naturally, this revolution has had a very
distinct impact on the kinds of homes that younger people choose to buy today.
 |
| Kishor Pate, CMD - Amit Enterprises Housing. |
Whether they are working in Pune’s innumerable
software companies and IT-enables services firms or in some other sector, the
young home buyers today have developed their own criteria for what constitutes
an ideal home.
‘Smart’ homes are now in vogue not only with IT /
ITES employees – most young home buyers today consider properties that support
a cyber-driven lifestyle desirable.
The highest demand for smart homes in Pune stil
still stems from people working in software parks and IT companies. This is
largely because of their exposure to IT-driven concepts, their sizable pay
packets and the fact that they have often been trained or stationed abroad and
have been exposed to global residential concepts.
Smart homes are not just an interesting variant -
they are by and large luxury offerings, and there is a premium attached to
homes with ‘smart’ features which varies according to how many of these
features have been included in the project.
In the past, smart homes were considered
something of a niche concept, owing to the larger ticket sizes.
The clientele that developers initially targeted
with their smart homes projects was primarily the higher-paid professionals
employed in the city's IT hubs.
Today, the target audience has expanded a lot and
includes a larger section of gadget-conscious younger generation of home buyers
with a well-defined yen for automated homes.
Falling in the age group of 29-40, these buyers
tend to hold hold senior roles within the IT / ITES, manufacturing or /
services sectors. Regardless of career orientation, they are upwardly mobile,
highly aspirational & eminently qualified for housing loans.
Over and above being a premium offering, smart
homes are a means for those whose professions involve high levels of stress.
For such professionals, the comforts, enablement and security that smart homes
offer are a means to relax and generate more time to spend with their
families.
Smart homes offer technological features wherein
home owners can operate almost anything in their homes (including lights, air
conditioners, security systems, curtains and blinds) from within and even
outside at the touch or click of a button.
Today, smart home technology uses user-friendly
software that allows simplified control of climate, lighting, entertainment and
communication. The technology involved impacts three key areas – energy
efficiency, security systems and telecom systems.
Smart homes have a definite status value attached
to them and tend to have higher resale value because of their locations, which
are either close to the city’s IT hubs or in upscale areas more or less defined
by higher purchasing power and therefore higher lifestyle aspirations.
Appreciation of such properties is also
influenced by the very nature of the features that make life simpler, safer,
more comfortable and more exciting. The technology that drives smart homes can
be readily upgraded, making them completely future-ready. This increases their
potential resale value many times over.
About The Author..!
Mr.Kishor
Pate, Chairman & Managing Director of Amit Enterprises Housing Ltd. is the
driving force behind one of the most successful real estate development firms
in Pune and beyond.
Apart from its signature luxury homes towers and
premium gated townships, AEHL has also launched highly successful affordable
housing projects like Astonia Classic & Colori in Undri and the
Mediterrenean-style township Astonia Royale in Ambegaon.
For media Contact
Jay Kalghatgi
Client Interface - CopyConnect
Mobile: 93201 42248
No comments:
Post a Comment