Why Women Rule In Property Purchase?

Why Women Rule 
In Home Purchase..!

by Mr. Kishor Pate, 

Amit Enterprises Housing Ltd.

It is an interesting reality that many developers/ builders will not consider a purchase inquiry as legitimate unless the women of the house in attendance. 

Homes are made by women..

This fact speaks volumes, and deserves in-depth analysis. The plain fact is – when it comes to choosing & buying a house, the 'male prerogative' - in any case a rapidly dying concept in today's world - takes the back seat. 

Homes are made by women, not men. Every man knows this, and defers to the judgment of the woman in his life in matters of buying a house. It is nothing but simple, basic psychology. 

One of a man’s most fundamental drives is to please the woman in his life. In fact, most male-dominated activities are centered on this truth. 

Also, women have a genetically encoded gift for homemaking, and much better perspective about what should be included or / excluded. A man depends on the woman to make his home comfortable & suitable for family life.

Mr. Kishor Pate,
 Amit Enterprises Housing

Practical reasons

There is, of course, more than just psychology attached to this. There are very practical reasons why women play such an important role in home selection:

• It is the woman who spends the most time in a residence.
• It is the woman who has a deep, practical knowledge of what is and is not required in a house.
• It is the woman who can instinctively judge whether or / not a residence’s price fits into the family budget.

Factors Men Often Overlook:

• Future maintenance costs.
• Safety factors concerning present or / future children & elderly family members
• Required room space for children.
• Whether the neighbourhood is suitable for growing children to make friends in
• The availability of all the requirements of daily living
• Availability of storage space in the form of lofts, closets etc. in kitchens and bedrooms.
• Health factors (hygiene of immediate surroundings, proper drainage, means of garbage disposal, noise levels, etc.)
  

  

A woman's keen eye for such details is the primary reason why property brochures tend to be minutely detailed. 

The fact is that a lot of the features mentioned in a real estate prospectus make sense only to women. 

Active financial partners

Moreover, most of today's women are active financial partners in their families. They have a complete grasp of the family's current and future financial abilities, and their in-built sense of what constitutes real value takes on a whole new meaning when it comes to buying a home. 

Given the fact that the woman plays such a pre-eminent role in home purchase, and that the entire fabric of residential property marketing is therefore squarely focused on her, the oft-repeated statement that Indian real estate is a male-dominated sector is totally invalidated. She is, in fact, a major mover & shaker.

About The Author

Mr. Kishor Pate, Chairman & Managing Director of Amit Enterprises Housing Ltd. is the driving force behind one of the most successful real estate development firms in Pune and beyond. 

Apart from its signature luxury homes towers and premium gated townships, AEHL has also launched highly successful affordable housing projects like Astonia Classic and Colori in Undri and Astonia Royale in Ambegaon.

For Media Contact

Jay Kalghatgi 

Client Interface - CopyConnect
Mobile: 9320142248

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