Following the success of National Home Buying Day in 2014, Tata Housing Development Company recently announced the second edition of its flagship online property National Home Buying Week (NHBW).
The firm also opened bookings for 2 new projects code named “Infinium” in Mumbai and “117, BT Road” in Kolkata on the side lines of National Home Buying Week (NHBW).
The event scheduled between February 11 and 18, 2015 will empower consumers to buy their dream house by paying a booking amount of Rs. 30, 000 across 25 projects in 8 eight cities at a special interest rate of 7.99% for 5 years.
In all, 2000 homes up will be up for grabs during the week with a price range of Rs.12 lakhs to Rs.12 crore.
Based on the in-depth analysis of customers & building on the success of the first National Home Buying Day launched in 2014, this year (2015) the event will be scaled up to 25 projects in 1 week from 5 projects in 4 days last year.
In 2014, the National Home Buying Day was oversubscribed 4 times with over 800 applications for the allotted 200 units across 5 projects. Till date, the company has sold over 1000 apartments online translating in over a 10 lac sq.ft.
Mr. Brotin Banerjee, Managing Director and Chief Executive Officer, Tata Housing Developing Company said, “The decision of buying a home was seen to be an iterative process involving a lot of time and travel. We at Tata Housing saw a tremendous opportunity in the online space for creating a home buying experience that is exciting, convenient, transparent and above all safe; and with innovation in our DNA, we pioneered this trend which has increasingly found acceptance amongst customers not just in India but across the globe”
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