JPMorgan Mutual
Fund launches Digital Investor Education Initiative - ‘Alphabet: The language of Investment’
JP Morgan Mutual Fund announces the launch of ‘Alphabet’, an investor education initiative which is aimed to equip investors & potential investors in India to move up the learning
curve through easy access to high quality educational videos, theme based investment ideas, personalized investment
advice etc. all available on a single
online platform.
The content strategy has been designed keeping in mind two categories of investors
– investment novice and investment savvy. The logo unit is derived from the symbol ‘Alpha’ &
the letter ‘A’. ‘Alpha’, in Mutual Funds, signifies
the excess return of the fund relative to the return of the benchmark index. It thus appeals to the investment savvy, who are seeking advanced knowledge. On the other hand, ‘A’ represents the onset of the learning process and appeals to the investment novice, who are looking for simple and easy to understand information.
Alphabet aims to create a robust digital ecosystem of content that promises long term sustainability and knowledge sharing. Alphabet is live on LinkedIn,
and intends to reach
out to relevant set of professionals registered with LinkedIn in India who are looking to learn about investments in general
and mutual funds in specific.
It will also be available on other social media platforms like YouTube and Slideshare.
It’s a one-stop solution for any investor seeking to understand the concepts of mutual funds through interesting videos, infographics, presentations and blogs. It will also offer much user engagement activity like word jumble for fun learning.
Mr. Nandkumar Surti, MD and CEO, JPMAM India said, “When it comes to investing, nothing will pay off more than educating yourself. The fact that investing without understanding various facets of investments will ultimately lead to regrettable investment decisions, especially for novice investors. Considering this, Alphabet is our initiative
to build a bridge between deciding
to invest and actually investing which will ultimately
help the investors to take informed investment
decision regarding their
financial goals.”
Elaborating on the initiative, Mr. Supreet
Bhan, ED and Head of
Retail Sales, JPMAM
India said, “The
key to successful
investing is not just “information arbitrage” but more importantly it’s the “Emotional arbitrage”. Investor behavior very often is driven by either “Greed”
or as has been the case for the last few years – “Fear”. It is an investor’s ability to control these extreme emotions that often determine their investment experience. While JPM Market insights is specifically designed to provide information, JPM Alphabet is our crusade to provide the right emotional Insights to investors to allow them to make better informed and less emotional investment
decisions. ”
About J.P. Morgan Asset Management
J.P. Morgan
Asset Management (“JPMAM”) is the brand name of J.P. Morgan Chase &
Co’s asset management companies, including JPMorgan Funds (Asia) Limited. J.P. Morgan Asset Management is a global asset management leader providing world-class investment solutions to clients. With about US$1.7 trillion*
in assets under management (the Asset Management client funds
of J.P. Morgan Chase & Co. as at 30 September
2014) and offices in over 30 countries around the world, J.P. Morgan Asset Management offers global coverage with
a strong local market presence, and leadership positions in most asset classes.
J.P. Morgan Asset Management managed Asia Pacific client assets totalling US$133.5 billion as at 30 September 2014. In Asia Pacific we have 8 offices, including Hong Kong as our regional
headquarters, Australia, China, India, Japan, Korea, Singapore and Taiwan. With over 1,700 employees across the region, JPMAM is able to provide a constant
link to these markets
and
to gather first-hand insights
and
perspective.
Commitment to India: JPMorgan Asset Management India Private Limited is the Indian arm of J.P. Morgan Asset Management. It commenced its mutual fund business in India in April 2007, initially establishing its head office in Mumbai and subsequently opening satellite offices in
Delhi, Kolkata, Chennai, Ahmedabad, Pune and Bengaluru. The firm distributes its funds through a network
of banks, independent financial advisers and
national
distributors across the country.
The firm has a very clear
agenda of bringing
the inherent strengths of J.P. Morgan Asset Management into the
country,
namely:
· Excellence and continuity in investment management
· A comprehensive and competitive range of products
· Strong systems and processes
· Exceptional risk management and controls
J.P. Morgan Asset Management manages assets on behalf of a broad range of retail and
institutional investors in India. It continues to expand its product range to meet the needs of its diverse client base, using the
resources and expertise
available from its global network.
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
For further information please contact:
Mansi Desai
Manager - Marketing
& Communications,
J.P. Morgan Asset Management, India Mobile: 9920432378
Mihir Dani
Sr. Management Supervisor IPAN Mobile:
7738012080
No comments:
Post a Comment