- INFUSED WITH INTENSE POWER OF NEEM USING ADVANCED TECHNOLOGY
- NEEM FRAGRANCE GETS RIDS OF THE MOSQUITOES FASTER
Godrej Consumer Products Limited (GCPL), India’s leading FMCG Company, today announced the launch of Good knight Neem Low Smoke Coil. This latest entrant in the Household Insecticides (HI) category has been infused with visible cues of neem using advanced technology that lends enhanced power of neem to the coil.
At a time when Dengue and Malaria cases are at a rise, Good knight Neem Low Smoke Coil has been designed to be the most effective and long-lasting solution in the category provided by the Company. The product, priced at only Rs. 33 for 10 coils, will be accessible to millions of Indian homes that do not use any solution currently.
Godrej Consumer Products Limited is a dominant leader in the 3800 Cr Household Insecticide (HI) market with brands like GoodKnight & HIT leading the industry across all the major formats - Coils, Liquid Vapourizer and Aerosols. (AC nelson report 2015)
This innovation comes into the format which is the largest format in the HI category and has the highest penetration with 8 crore homes. Goodknight Neem Low Smoke Coil is a breakthrough in this format as for the first time neem has been used as a constructive solution against mosquitoes.
Product Attributes :
Visible Neem particles infused through technology
Specially chosen neem fragrance cuing the enhanced efficacy
Powerful efficacy at only Rs. 33
12-hr protection for longer happy hours
Announcing the launch of Good knight Neem Low Smoke Coil, Ajay Dang, Vice President, Marketing, Home Care, Godrej Consumer Products Ltd. said, “As pioneers in the Household Insecticide category for over 30 years, we have been known for our innovative and effective product solutions. With the sudden rise of mosquito infestation cases in the country, it was need of the hour to offer a superior solution to the consumers. We felt the need to bring out aneffective product that is easy to use by a large set of homes in India and is available at an attractive price point. The launch of Good knight Neem Low Smoke Coil is a positive step towards that direction. Neem is a natural and an agemosquito repellant and the new coil also has low intensity smoke which makes the new product more attractive to indian homes. I am sure our consumers will pay heed to our latest offering and appreciate the efficacy of the new Good knight Neem coil”.
Neem has strong Indian roots with curative properties and is also considered a natural mosquito repellent. This newcoil has active+ technology which burns for 12 hours demonstrating its lasting effect. The TVC telecast of this campaign showcases an interesting storyboard and an engaging tagline “Neem Andar, Macchar Bahar”.
About Godrej Consumer Products Ltd:
Godrej Consumer Products Limited (GCPL) is a major player in the Indian FMCG market, with leading household and personal care products. Our brands, which include Good knight, Cinthol, Godrej No. 1, Expert, Nupur, aer, Hit, Fairglow and Ezee and Protekt are household names across the country. We are one of the largest marketers of toilet soaps in the country and are also leaders in hair colours and household insecticides. Four of our brands (Good knight, Cinthol, Godrej No.1 and Godrej Powder Hair Colour) are ranked among the 100 most trusted brands in the country by Economic Times - Brand Equity.
We are driven by our mission to continuously enhance the quality of life of consumers in high-growth markets with superior-quality and affordable home care, personal care and hygiene products. We also have a strong emerging presence in markets outside India. As part of increasing our global footprint, we recently acquired 60% rights in Cosmetica Nacional, a Chilean hair colour company.
The acquisition of the pan-African Darling Group, and Rapidol and Kinky in South Africa have given GCPL leading positions in the fast growing African ethnic hair care market. With acquisitions in West Africa, the Megasari Group, a leading household care company in Indonesia and Issue Group and Argencos, two leading hair colourant companies in Argentina, Keyline Brands in the United Kingdom, and Godrej Global Mideast FZE, we own international brands and trademarks in Asia (excluding India), Latin America, Africa, Europe, Australia, Canada and the Middle East.
Press enquiries:
Michelle Francis
Manager, Corporate Communications
Tel: +91 9819120821
Godrej Corporate.
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