The 140 characters on
Twitter, with their reach & impact, can give an employee's image a push or
shred it. Irrespective of whether you separate your official account from your
personal one, your employer has his or her eyes on your handle.
Devina Sengupta
explores ways to use Twitter.
(1) Get the
Employer's Approval..!
“You can tweet
information about your industry or company if you have the official sanction to
do so, and tag your colleagues.Ensure you do not divulge sensitive
information,“ says Mr. K Sudarshan, Managing Partner, India & regional VP -
Asia for search firm EMA Partners.
On Twitter, if you
are identifying yourself as the employee of a particular company, then it is
best to add a disclaimer to your bio saying views are yours.
(2) Mind your
Language & Topics..!
If one's personal and
official account on Twitter are the same then keeping watch over the Ps and Qs
is advisable. “It is important to watch your language and the kind of things
you tweet.
Being opinionated is
fine, but using abusive language is not. Make sure you don't use swear words,“
says Sudarshan. On Twitter, it is best to avoid controversial or sensitive
topics which are usually taken up by anonymous handles, he adds.
(3) Control the Urge
to Spam..!
Tweeting and retweeting
messages and posts to colleagues round the clock will have one booked for
spamming. “Spamming occurs when there is misalignment of a link between
thoughts & what followers may want to know,“ says Mr. Aditya Narayan
Mishra, President, staffing, Randstad India.
Employees should
refrain from constant updates and opinions on all topics, many of which may be
unnecessary information for co-workers, adds Mishra.
(4) Respond to Tweets
& Give Credit..!
While re-tweeting
posts that talk about an industry or work done by a firm, polite social
networking skills call for giving credit to the author. If there are direct
messages from a colleague or /
contemporary then one must respond to them and acknowledge their
contribution.
“When quoting an
industry expert or thought leader, giving credit is a must. They have other
followers and one cannot pass off popular quotes as their own,“ says Mishra.
(5) Be Conscious of
the Impact You Have..!
Companies across
sectors have teams monitoring candidate profiles on various social networking
sites. The images put up on Twitter, the reports shared, the quality of
conversations, the kind of followers and groups one is associated with, form
the first impression.
Also, re-tweeting
positive comments posted about a company product and service reflects loyalty,
which both your current and future employer will appreciate.
Src: ET
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