LEGENDARY TAMIL AUTHOR DR. C.S LAKSHMI SELECTED AS ONE OF THE LIMCA BOOK OF RECORDS PEOPLE OF THE YEAR 2015
· LBR confers its coveted “People of the Year” 2015 title on 15 literary greats
o Dr C.S Lakshmi Nair amongst 15 literary stalwarts awarded
o List of the “People of the Year” announced by Venkatesh Kini, President, Coca-Cola India and South West Asia
· Legends – Nayantara Sahgal, Dr. CS Lakshmi, Sir William Mark Tully and eminent voices of Indian literature - Karthika V K and Prasoon Joshi - launch LBR 2015
· Padma Bhushan, Girish Karnad, delivers the key note speech at the book launch
· Other than its tribute to Literature, the 26thedition of LBR also includes 19 inspirational and informative chapters which celebrate remarkable achievements of Indians
· LBR also introduces a special pocket edition of the book, priced at Rs. 150, available in English and Hindi, across leading bookstores in India. First sales happen at JLF 2015
Coca-Cola India today launched the 26th edition of the prestigious Limca book of Records at the Jaipur literature Festival 2015. This new edition is a special on Literature and makes its debut at the JLF. For ages, the written word has been at the cornerstone of shaping society and culture and Limca Book of Records, this year,is recognizing the contribution of Indian Literature by dedicating its 2015 edition to this field. The event also saw legendary Tamil authorDr. C.S Lakshmi being conferred with the LBR ‘People of the year’ award, making her one of the 15 literary giants to be awarded.
The book was launched by legends - NayantaraSahgal, Dr. CS Lakshmi, Sir William Mark Tully and eminent voices of Indian literature -Karthika V K and Prasoon Joshi along with Venkatesh Kini, President, Coca-Cola India &South West Asia and Sanjoy Roy, Managing director, Teamwork Films. The launch was preceded by a key note on “The Reading Habit” by Padma Bhushan Girish Karnad and followed by a panel discussion on the theme “Is the commerce’ of Literature today killing ‘good’ writing?”
As is the tradition, the editorial team of the Limca Book of Records also announced “People of The Year”, 2015, which are 15 stalwarts of Indian literature, that have contributed to the field,over the last 75 years. The list was chosen by an elite jury comprising of HK Dua, Member of Parliament (Rajya Sabha) and Senior Journalist; Karthika VK, Publisher and Chief Editor HarperCollins Publishers, India; Dr. K. Sreenivasa Rao, Secretary, Sahitya Akademi and Sir William Mark Tully, Author and Former Bureau Chief of BBC, New Delhi.
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LIST OF LIMCA BOOK OF RECORDS
PEOPLE OF THE YEAR 2015
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Dr. Sitakant Mahapatra(Odia)
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Prof Rahim Rahi(Kashmiri)
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Ruskin Bond(English)
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Nayantara Sahgal(English)
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Dr. Namwar Singh(Hindi)
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Dr. M. T. Vasudevan Nair(Malayalam)
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Mahasweta Devi(Bengali)
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Laxman M Gaikwad(Marathi)
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Kunwar Narain(Hindi)
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Prof Gurdial Singh(Punjabi)
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Dr C S Lakshmi(Tamil)
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Dr Chandrasekhar Kambar(Kannada)
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Amitav Ghosh(English)
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Prof Nagen Saikia(Assamese)
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Nida Fazli(Urdu)
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Tribute – Late Prof U R
Ananthamurthy(Kannada)
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Mr. Venkatesh Kini, President, Coca-Cola India and South West Asia, read out the names to a full house of attendees at Samvaad, Diggy Palace, Jaipur.
Other than literature, LBR 2015 also includes 19 informative chapters on arts, cinema, sports, adventure, science, medicine etc. Launched in India in 1990, it is the second book of records in the world after Guinness Book of World Records. It was launched with the objective of providing a platform to ordinary Indians to showcase their talent in their search for excellence. From then on, there has been no looking back. Today, the book has become a ready-reckoner for those who intend to break limits.
At the launch of the 2015 edition of Limca Book of Records, Mr. Venkatesh Kini, President, Coca-Cola India and South West Asia, said, “Much like the JLF, Limca Book of Records too brings together a range of achievers -Nobel laureates, thinkers, performers, philosophers – and gives them a platform to express and explore. Also, just like the JLF, LBR too provides people a space to dare, dream and imagine. We recognize the synergies and the singularity in thought of both these properties and that is how LBR now makes its debut at the festival.”He added, “Over the last 26 years, Limca Book of Records has encouraged thousands of Indians to go beyond the ordinary. We hope that it continues to stand for the collective will power of our society”
Limca Book of Records is sold across leading bookstores in India in English, Hindi and Malayalam editions. This year, LBR has come out with a special pocket edition, meant more for the student community, priced at just Rs. 150/- and is available in all the above three languages. The pocket edition is first being sold at the JLF bookstore at Diggy Palace, Jaipur.
Vijaya Ghose, the long serving editor of Limca Book of Records, said “It’s been a privilege to have edited a book that is not just a catalogue of extraordinary feats but also a part of many lives. I have known of people whose lives have been shaped or re-shaped by them getting a mention in the Record book. It has been a catalyst of creativity, courage and collaboration and I hope that people continue to shower all their love on the team and the Record book, like they have always done”.
In celebration of the launch of the 26th edition, Coca-Cola India also organized an engaging Limca Book of Records quiz on Day 1 at the JLF, which was conducted by Quizmaster Joy Bhattacharjya, author of Junior Premier League: The First XI.
About Limca Book of Records
Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is the second book of records in the world after Guinness Book of World Records. It was launched with the objective of providing a platform to ordinary Indians to showcase their talent in their search for excellence. From then on there has been no looking back. Today, in its twenty-sixth edition (2015) the book has not only achieved this objective but also become a ready-reckoner for those who intend to break limits.
The book has successfully identified people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on unique achievements of our citizens and is a salute to all those people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind in the country, this book has been an instant hit with people from all generations.
The book has been well received over the years and the proof can be seen in the ever-increasing number of record-holders and record-breakers that approach the book each day. With this special edition, it has yet again charted another era of human innovativeness and excellence within its covers.
About Coca-Cola India
Coca-Cola India, the Company that owns the Limca Book of Records trademark, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top selling sparkling beverages.
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and contribute to the development of the communities where we operate. Some its Company’s flagship community development programs include the “Support My School” program, the “Parivartan” retailer training program, women empowerment program as a part of the global 5BY20 campaign etc.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com.
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