Tata Docomo, the
unified telecom brand of Tata Teleservices, has launched a service that allows
customers to create their own mobile number.
The firm in a
statement said customers can walk into any Tata Docomo brand stores and create
a number based on their preference such as birth dates, favourite numbers or /
anything simple to remember.
“With this new
service, we are made it possible for our customers to create personalised phone
numbers. This is an industry first & we are very excited about bringing
this service to our existing & new subscribers,” Tata Teleservices Head
(Branded Retail & Strategic Distribution) Mr. Sandeep Singal said.
The firm said,
according to research, nearly three-fourth of consumers desire personalised
products & services, and personalisation is the most influential factor in
determining value for money.
It added a recent
survey found that customers are willing to pay 20% more than standard
equivalents for customised products.
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