Life Insurance: Only 5% Indians are Insured..!

Indian Insurance Industry members estimate there is huge potential in online life insurance aggregation, as there are limited players due to heavy regulation by the central government. 

Mr. Alok Bhatnagar, of EasyPolicy, a rival to PolicyBazaar, said, “Only 1.5% of the insurance in India is sold online (but) the quality of customer and the renewal rate through internet is extremely high in India“


Only nearly 5% of India's 120 crore people are currently insured.

Insurance Regulatory and Development Authority (IRDA) has made it mandatory for internet firms to procure a licence prior to starting such operations.


Other companies which offer aggregation & comparison of financial products online include Sequoia Capital - backed BankBazaar, CoverFox & MyInsuranceClub.
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