HDFC Realty and
Infibeam have teamed up to launch a new initiative that would help people book
houses online by paying a token fee, thereby stirring up a $ 1,300 crore
e-commerce market which is growing at the rate of 30 per cent annually.
Confirming the
development, Mr. Vikram Goel, CEO, HDFC Realty, said, “There are a few portals
which sell real estate online, but they offer booking for only a single
vendor.“ Goel said the portal www.hdfcrealty.ooo isn't similar to www.housing.com or / www.Snapdeal.com as
HDFC Realty will facilitate online buying backed by offline assistance & it
will be open to all builders after the scrutiny process is over.
Prospective
property buyers can access and buy their property on Infibeam's real estate
section which will also be available at www.hdfcrealty.ooo.
Infibeam offers
expertise in e-commerce, user experience and technology platforms while HDFC
Realty brings to the table its vast builder network, deep advisory knowledge
& years of experience in this field.
The initiative would
be launched during the Great Online Shopping Festival (GOSF) 2014 starting
Wednesday.
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