G-STAR RAW NOW IN INDIA: ONLY AT JABONG.COM

G-STAR RAW NOW IN INDIA- ONLY AT JABONG.COM

The pioneering European denim brand G-Star RAW makes its long-awaited Indian debut in collaboration with Jabong.com, India’s leading fashion destination.

The collaboration is exciting news for the Indian market, heralding the arrival of 3D denim – a unique construction technique and silhouette created by G-Star – and new innovative jeans styles for men and women. The brand’s product centred approach means new levels of quality and choice for Indian denim wearers.

Jabong.com is proud to be adding G-Star to its broad assortment of high-street fashion brands. G-Star will fill an avant-garde niche in the Jabong.com assortment, bringing the denim brand’s unique take on denim and apparel to Gen-Y shoppers.

Talking about the collaboration, Arun Chandra Mohan, Founder and CEO of Jabong.com said, “We are happy to onboard G-star exclusively on Jabong. Global fashion has always enthused our customers and they have come back to us asking for more. With G Star Raw coming on board, we see a strong addition to our fashion offering.”

An assortment of 120 G-Star styles now feature at Jabong.com. The jeans range spans from exclusive Japanese selvedge denim to pure, raw denim to sophisticated washings and treatments. For the upper body, printed tees, fitted shirts and premium jackets are on offer. The brand’s stripped back approach to casual wear means modern pieces suited for all occasions, day or night.

With an elaborate worldwide fan following, G-star is often worn by celebrities like Jay Z, Rita Ora, Cara Delevingne, Heidi Klum, Robert Pattinson and Gwen Stefani.

G-Star RAW

G-star is a true denim pioneer. Their wide expertise, from distinct styles to superior fits, is something yet to be seen in the Indian market. Known as the leading denim brand, G-Star is renowned for their focus on denim craftsmanship and constant innovation. G-Star continues to follow a philosophy of ‘Just the Product’, preferring to practice product engineering rather than design.

The brand first revolutionized industry mind-sets in 1996 by introducing raw, untreated denim as a wearable and desirable material, to a market populated with heavily treated and stonewashed garments. Head designer Pierre Morisset’s conception of the ‘3D Denim’ approach shook-up the industry for a second time in the same year.

‘3D Denim’ is a pioneering method in the construction techniques of jeans. Unlike traditional patternmaking, which approaches the garment as a flat object, 3D Denim sculpts to the body’s form, creating a fit of increased precision and comfort. The 3D Denim method continues to be explored and furthered by the brand – the ‘Type C’ style is the line’s most recent addition, following the Arc pant and G-Star Elwood.

Information
G-Star

Genesis Luxury Fashion Pvt. Ltd.
PR Department
+919891232916

Follow G-Star
G-star.com
Facebook.com/gstar
Twitter.com/GstarRaw
Youtube.com/gstarrawtv
Instagram.com/gstarraw_official
plus.google.com/+gstarraw
pinterest.com/gstarrawdenim

Jabong.com

Jabong.com is India’s favourite fashion multi-brand e-store and caters to the fashion aspirations of modern India. With more than 1,500 on-trend, international, high-street brands, sports labels and Indian ethnic and designer labels, the e-store has over 150,000 styles to choose from.

Besides collaborations with designers and international labels, Jabong.com also associates itself with major Bollywood blockbusters and ushers in next-wave fashion trends. Jabong.com offers innovative services like express delivery, 30-day returns, open box delivery for prompt delivery and efficient service.

For more information onto www.jabong.com

For further details, please contact:

Jabong.com

Shilpa Arora at +91 9811184112 Shilpa.arora@jabong.com Dinesh Kumar @ +91 9840003993 dinesh@avian-media.com

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