Yatra.com, one
of India’s leading online travel portals, launches India’s most lucrative and
customer friendly loyalty rewards program. This is the only program that covers
all domestic and international airlines, including LCC’s, and over 16,000
hotels in India.
Yatra.com’s eCash gives an instant cashback to customers for
every purchase made on Yatra.com, as well as offers them the benefit of instant
refunds in the case of cancellations, into their eCash account. eCash can be
used by travellers to pay or part pay for future travel bookings.
The eCash
programme is very simple in its structure with 1 eCash being equal to 1 INR. eCash
is integrated with the payment gateway, making the redemption of eCash smooth
and easy. There are no black-out dates on usage of eCash and there is no
restriction on combining it with other offers. Yatra Miles held by existing
customers have been converted into eCash, ensuring seamless transition to the
enhanced programme.
“The eCash
initiative is a dramatic, but simple innovation in terms of both customer
loyalty as well as customer experience.
A customer now gets a cashback of upto
5% on being loyal to us, and also does not have to wait for a refund if there
is a change in travel plans. This is another step towards our commitment to
creating happy travellers”, said Sharat
Dhall, President Yatra.com at the launch.
Mr. Sharat Dhall, President, Yatra.com |
The eCash
initiative by Yatra.com has various other benefits that aim to make the
Yatra.com experience hassle free:
·
Quick and easy booking
Instead of a credit/debit card, a customer can use
eCash to make fast and easy bookings. Partial payment by eCash is also possible.
·
Safe &
Secure
eCash is 100% encrypted and can only be used after a
customer logs-in.
·
Instant
Refund
Never have to wait for a refund. Avail an instant
transfer into the eCash account. It’s totally hassle free & ready for use.
·
No Expiry
eCash from cancelled bookings will never expire in
the account.
About Yatra.com
Launched
in August 2006, Yatra.com is today ranked as the leading provider of
consumer-direct travel services in India. Yatra.com has emerged as the most
trusted travel brand in India, and has won three awards at the India Tourism Awards felicitated for ‘Outstanding
performance as a Domestic Tour Operator (Rest of India)’,‘Outstanding performance as a Domestic
Tour Operator in Jammu and Kashmir’ and ‘Outstanding performance as an Inbound Tour
Operator-Cat C’.
Based
in Gurgaon, India, Yatra.com is a one-stop-shop for all travel-related
services. A leading consolidator of travel products, Yatra.com provides
reservation facility for more than 16,000 hotels in India and over 500,000
hotels around the world. Through continued excellence in providing travel
solutions, responses to booking travel online through Yatra.com have also
reached new heights with the company doing 20,000 domestic tickets and 5000
hotels and holiday packages a day.
Positioned
as a brand that believes in “Creating Happy Travellers”, Yatra.com
provides information, pricing, availability, and booking facility for domestic
and international air travel, hotel bookings, holiday packages and bus and
railway reservations. We offer a host of travel services designed to make
business and leisure travel easier.
Customers
can access Yatra.com through multiple ways: through our user-friendly website,
mobile optimised WAP site and mobile applications, 24x7 multi-lingual call
centre, a countrywide network of Holiday Lounges and Yatra Travel Express
stores. Yatra.com provides booking facility for all the popular as well as
exotic national and international destinations.
For media
queries contact:
Krishna Moorthy – 9442191717
Avian Media, Chennai
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