Urges travellers to avail discounts with Yatra’s bouquet of
offerings in hotel inventory
Yatra.com, one
of India’s leading online travel portals haslaunchedtheir new TVCampaign (TVC).
The latest TVC aims to create awareness amongst customer’s about the wide array
of choices for hotel bookings. Titled, “Ehsaan Mat Lo, Discount Lo”, the underlying
message in the commercial promises travelers the best stay at the best price
wherever they go.
Yatra has the largest inventory of hotels (5, 00,000+) in
India and abroad and this commercial aims to apprise customers on the bouquet
of offerings from yatra’s basketThe new campaign comprises two TVCs which have
been on air across leading channels since October 10th.
Crafted by
McCann Erickson India Ltd. under the creative direction ofKapil Batra, the new
advertisements showcase how favours can be called upon, in any way possible!
Where one ad opens with the protagonist unpacking at the acquaintances’ house,
he overhears a conversation of the owners of the house and their plan to ask
him to marry their daughter. Which in turn causes him to start packing right away,
with the tagline being displayed – “Ehsaan mat lo, discount lo”.
The second advertisement
builds on the same premise that nothing in the world is free. The advertisement
begins with the protagonist showing up at the doorstep of his relatives in the
hope of a free stay; overhearing theirconversation of being asked to donate a kidney
for a relative in return for the hospitality provided, causes him to flee.The
voice-over in the brand ambassador, Salman Khan’s voice says “Ehsaan mat lo,
discount lo!”.
Commenting
on the launch of the new ad campaign, Mr. Sharat Dhall, President, Yatra.com
said, “Yatra.com has
always been at the helm of change; we are constantly reinventing and adapting
ourselves to suit the sensibilities of our customers. The latest TVC’s by
Yatra.com focuses on hotel and highlights the range of offers / discounts that
Yatra.com has on its assorted inventory of hotels.
Based on our internal
findings that 36% of our customers stay at their friends or relatives place
instead of booking a hotel , the message ‘Ehsaan mat lo, discount lo’ aims to
drive greater adoption of online hotel bookings with travellers.”
Keeping in line with this ideology, Yatra’s latest TVC is more consumers oriented with a non-celebrity
as a protagonist.
About Yatra.com
Launched
in August 2006, Yatra.com is today ranked as the leading provider of
consumer-direct travel services in India. Yatra.com has emerged as the most
trusted travel brand in India, and has won three awards at the India Tourism Awards felicitated for ‘Outstanding
performance as a Domestic Tour Operator(Rest of India)’,‘Outstanding performance as a Domestic
Tour Operator in Jammu and Kashmir’ and ‘Outstanding performance as an Inbound Tour
Operator-Cat C’.
Based
in Gurgaon, India, Yatra.com is a one-stop-shop for all travel-related
services. A leading consolidator of travel products, Yatra.com provides
reservation facility for more than 16,000 hotels in India and over 500,000
hotels around the world. Through continued excellence in providing travel
solutions, responses to booking travel online through Yatra.com have also
reached new heights with the company doing 20,000 domestic tickets and 5000
hotels and holiday packages a day.
Positioned
as a brand that believes in “Creating Happy Travellers”, Yatra.com
provides information, pricing, availability, and booking facility for domestic
and international air travel, hotel bookings, holiday packages and bus and
railway reservations. We offer a host of travel services designed to make
business and leisure travel easier.
Customers
can access Yatra.com through multiple ways: through our user-friendly website,
mobile optimised WAP site and mobile applications, 24x7 multi-lingual call
centre, a countrywide network of Holiday Lounges and Yatra Travel Express
stores. Yatra.com provides booking facility for all the popular as well as
exotic national and international destinations.
For media
queries contact:
Dinesh
Kumar
+91
98400 03993
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