Direct interface with
brokers, relationships managers on the decline as retail investors punch orders
via trading platforms on smartphones
Stock-broking is fast
losing its human touch.
Gone are the days
when calling up brokers or relationship managers was the preferred route to
execute trades. These days, more investors and traders are opting to punch
their orders from the comfort of their smart phones as better internet
connectivity has allowed brokers to launch more mobile trading applications.
Data show that
trading volumes from mobile phones have over doubled in the past one year.
On the BSE, daily
average mobile trading volumes have jumped to Rs. 439 crore in August 2014 from
Rs. 122.75 crore in August 2013, a rise of 257%.
In the same period on
the NSE, combined daily average turnover has increased 99.9% to Rs. 3,358 crore
from Rs. 1,680 crore.
Though this is just a
percentage of the overall turnover, brokers said the jump in mobile trading
volumes is notable if volumes from retail clients are considered. It is mostly
retail investors who trade on their mobile.
 |
| B Gopkumar, Executive Vice-President & Head of broking at Kotak Securities |
Broking firms are
seeing as much as 1020% of their total retail client turnover coming from
mobile trading.
Mr. B Gopkumar,
Executive Vice-President & Head of broking at Kotak Securities, “Out of every 100 new
customers whom we sign up, as many as 35 execute their first trade through the
mobile“
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