Fortis Healthcare has
been awarded the prestigious 2014 ‘Porter Prize, for Value Based Healthcare’.
The prize was given in recognition of the company’s outstanding performance in
the industry and for redefining the idea of patient care and fundamentally
challenging the economic models within the industry.
Mr Aditya Vij, CEO,
Fortis Healthcare Ltd., together with the senior leadership team at Fortis,
received the award at a glittering ceremony following the National
Competitiveness Forum (NCF), held in New Delhi.
The Porter Prize is
named after Professor Michael E. Porter of Harvard Business School, a living
legend widely regarded as the father of modern business strategy. He is a
leading authority on competitive strategy, competitiveness and economic
development of nations and has been feted globally for his application of the
principles of competition to social problems such as healthcare, environment
and corporate responsibility. Professor Porter has been recognised as the
world’s most influential thinker on management and competitiveness.
The Porter Prize
encourages businesses to compete on the basis of value creation, innovation and
strategy. The awards debuted in India in 2012. The recognition is highly valued
because of the stringent scrutiny and assessment companies have to go through
to win the award. The selected companies underwent a rigorous strategy audit by
an eminent jury, before the winners were selected.
Commenting on the
win, Mr Aditya Vij, said, “It is a proud moment for us. The last few years have
accentuated the attractiveness of India as a destination for investment and
this has led us to further emphasise the importance of India in our growth
plan. We have also initiated several transformational initiatives to raise our
game to the next level. This award is in recognition of the fact that our
strategy is taking the right trajectory to expand access to high quality
healthcare in the country.”
The National
Competitiveness Forum, held prior to the awards ceremony, brought together
private sector leaders, renowned thinkers and civil society representatives to
discuss solutions to the pressing and emerging issues. Economic Geography and
Competitiveness, Technology and Competitiveness, Enabling Industrial
Development and Realigning Institutions, were some of the key themes
deliberated upon by the eminent panel of national and international speakers.
The Fortis CEO was part of a discussion.
The event was
organised by the India Council on Competitiveness, a joint initiative of the US
Council on Competitiveness and the Institute for Competitiveness, India. The
Institute for Competitiveness, India, is dedicated to disseminating research
and knowledge on competition and strategy, pioneered over the last 25 years by
Professor Porter of the Institute for Strategy and Competitiveness, Harvard
Business School (ISC, HBS), USA.
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