Introduces the
Firefox OS smartphones in association with Mozilla To be made available
exclusively through Snapdeal.com for initial period Comes along with 1 GB
Free data plan per month from Aircel for 3 months
Spice Retail Limited
today unveiled its first Firefox OS powered
smartphone, the Spice
Fire One Mi – FX 1. With a most aggressive price of Rs.2,229/-, Spice Fire One
is purely targeted to the nearly 85-90 percent of the feature phone users
wanting to switch to smartphones. The device is aimed at the masses that are
looking for a larger than life phone statement but are deterred due to price sensitivity.
Adding to the appeal and offering a wider choice, the Spice Fire One smartphone will be available in three
colours – Orange, White and Black. The device supports Indian languages such
as Hindi, Tamil & Bangla and comes along with a Free Silicon pouch.
Commenting on the
launch, Mr. Prashant Bindal, Chief Executive
Officer, Spice
Mobility Ltd, said, “This is a step towards enabling the dreams of the small
town masses of connecting with their aspirations through affordable
smartphones. With the ultra-low cost Spice Fire One, we at Spice, aim to
convert the feature phone users into smartphone users, thereby,
aiding them with the power of internet. Our intentions are
clearly to synthesize
technology and style in our products and make them
available at
affordable prices.
This partnership with Mozilla showcases our commitment to
providing the best technological innovations first hand to our
customers. This joint undertaking with Mozilla is a breakthrough in
product offering and a brand new concept for
Dr. Li Gong, President
of Mozilla, said, “Just one year after the first Firefox OS devices launched,
they are available in 17 countries across Europe, Asia and Latin America. Our
partnership with SPICE will bring an exciting launch to India, and we are
confident that ultra-low-cost Firefox OS devices will realize a whole new
category of smartphones to bring the power of Web to more people."
The Spice Fire One
will be exclusively available on Snapdeal.com, India’s largest online
marketplace, for a limited period of time. Mr. Tony Navin, Senior Vice
President – Electronics, Snapdeal.com said, “We are glad to launch the Firefox
OS smartphone from Spice. We believe that such affordable phones will help
accelerate the penetration of Smartphones in India”.
Spreadtrum, a fabless
semiconductor company headquartered in Shanghai, China which produces chipsets
for mobile phones is our technology partner and Spice will be using their
platform for making Firefox OS powered smartphones.
 |
| From left to Right Dr James Ho (Senior Director Mobile Devices Mozilla Corporation) and Mr Prashant Bindal (CEO Spice Mobility Limited) |
"We are pleased
to collaborate with Spice to bring compelling affordable Firefox smartphones to
market," said Dr. Leo Li, Chairman and CEO of Spreadtrum Communications.
"These devices will help expand the smartphone market and put the power of
smartphone features and applications in the hands
This Firefox OS
smartphone is powered completely by Web technologies and offers all that the
users need - calls, messaging, email,
camera and more. The 2G Dual sim enabled Spice Fire One targeted towards the
masses is well equipped with a 1 GHz processor, 2.5 G connectivity, 8.89 cm
HVGA capacitive touch screen and 1.3MP primary camera + 0.3 MP front camera. It
packs a strong 1400 mAh battery that lasts more than 6 hours. On the storage
front, it has a memory slot that can be expanded
Spice Fire One has a
very intuitive and beautiful interface especially for the first time smart
phone user. Based on the open web, the phone has unique features like Adaptive
App Search or the Single Window Search, as we have termed it, allows users to
find all relevant information and apps available on the web together at a
single click. The Marketplace on this phone helps you find an app for almost
anything you can think of on Firefox marketplace. This device also supports
several Indian languages like Hindi, Tamil This device also comes preloaded with great
social networking and instant messaging apps just to connect with your friends
and family like Facebook, Twitter and Connect A2.
Spice’s partnership
with Aircel has resulted in more benefits to the users in the form of 1GB Free
Data per month for a period of 3 months.
Anupam Vasudev, Chief
Marketing Officer, Aircel, said, “India is at the cusp of data revolution and partnering
with device manufacturers will further strengthen the telecom ecosystem in the
country to drive data penetration. Aircel recognizes the importance of
smartphones and in line with that, it is our focus to get into partnerships
with leading smartphone device manufacturers to bring to our customers exciting
bundled products. We are delighted to partner with Spice for their newly
launched smartphone
and offer exciting
bundled benefits which will redefine user experience.”
With an MOP of
Rs.2,299 Spice Fire One Mi – FX 1 will be available exclusively on Snapdeal.com
for a short period of time and will then
be made available through major retail stores, Spice HotSpot stores Spice
Mobiles, the Devices business of Spice Retail Ltd is one of the fastest growing
mobile internet devices company in India. With a customer base of over 20
million and an annual volume of over 8 million devices, the
BSE/NSE listed, Spice
Mobiles, has market share of nearly 4-5% of the Indian mobile devices market.
With a brand ideology that seeks to be the catalyst enabling the common man in
believing in their abilities, keeping pace with the social change through
technology, Spice has been the bridge connecting the small own aspirations with
big
dreams.
Spice Mobiles
has been gradually consolidating its stand in the smartphones business while
having already been a strong player in the feature phones segment. Known for
innovation, Spice has been the first to launch a smartphone with a 5MP Wide
Angle Front Camera, the Pinnacle Pro, for which, it also won the prestigious
Golden
Peacock Innovation
award in 2014. It was also the first Indian brand to launch a Full high
definition smartphone, the Pinnacle FHD. The
company has to its credit several firsts including the Dual SIM phones – across
GSM, CDMA, Triband & Touch
Screen PDA and smart devices on Android platform. Spice Mobiles had won the
Golden Peacock
Innovation award for
India’s 1st 3D phone in 2010 and the country’s 1st Dual sim phone in 2007.
Spearheaded by Mr. Dilip Modi,
Chairman, Spice Retail Ltd, Spice has business operations spanning across
India, Singapore,Malaysia, Thailand,
Indonesia, Nepal, Uganda, Zimbabwe and Sri Lanka. Spice Mobiles has also been
featured in Forbes 2010 Asia’s
200 ‘best under a Billion dollar’ Companies.
Facebook – www.facebook.com/SpiceMobiles
Twitter -
https://twitter.com/spice_mobiles
Mozilla has been a
pioneer and advocate for the Web for more than 15 years. We create and promote
openstandards that enable
innovation and advance the Web as a platform for all. Today, thousands of
Millions people worldwide use Mozilla
Firefox to experience the Web on computers, tablets and mobile devices. With
Firefox OS and Firefox Marketplace, Mozilla is driving a mobile ecosystem built
entirely on open Web standards, freeing mobile providers, manufacturers,
developers and consumers from the limitations and restrictions imposed by
For further
information, please contact:
vinay.shrivastav@smobility.in|+91
9167019151
Krishna Moorthy –
9442191717
For further
information on Mozilla, please contact:
Divya Mehra |Perfect
Relations |M: +91.9811753523 |E: dmehra@perfectrelations.com
Dhirendra Negi
|Perfect Relations |M: +91.9818628096 |E:dnegi@perfectrelations.com
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