Introduces the
country to most Economical Smartphone Spice & Mozilla to Launch and unveil
the product on 29th To tap the vast majority of feature phone users
wanting to switch to affordable smartphones
Spice Retail Limited
has taken the lead in democratizing the handset
ategory through an ultra low cost phone, the country’s first Firefox OS
powered smartphone, Spice Fire One Mi – FX 1.
Priced at an
unbelievable price of Rs.2,299, Spice Fire One is purely targeted to the nearly
90 percent of the feature phone users wanting to switch to smartphones. The
device is aimed at the masses that are looking for a larger than life phone
statement but are deterred due to price Commenting on the launch, Mr. Prashant
Bindal, Chief Executive Officer, Spice Mobility Ltd, said, “This is a step
towards enabling the dreams of the small town masses of connecting with their
aspirations through affordable smartphones.
With the ultra-low
cost Spice Fire One, we at Spice, aim to convert the feature phone users into
smartphone users, thereby, aiding them with the power of internet. Our
intentions are clearly to synthesize technology and style in our products and
make them available at affordable
prices. This partnership with Mozilla showcases
ur commitment to providing the best technological innovations first hand
to our customers. This joint undertaking with Mozilla is a breakthrough in
product offering and a brand new concept for Dr. Li Gong, President of Mozilla
Corporation, said, “Just one year after the first Firefox OS device launched,
Firefox OS smartphone is now available in 17 countries across Europe, Asia and Latin
America.
Our partnership with
SPICE will be an exciting Firefox OS launch in India. Having one more strong
partner as SPICE, we are confident that
Firefox OS devices will realize a whole new category of smartphones with affordable
price. Furthermore, we can ensure every user to enjoy the power of Web”.
This Firefox OS
smartphone is the first device powered completely by Web technologies and
offers all that the users need - calls,
messaging, email, camera and more. The 2G Dual sim enabled Spice Fire One targeted towards the masses is well
equipped with a 1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen and 2 MP primary
camera + 1.3 MP front camera.
Spice Fire One has a
very intuitive and beautiful interface especially for the first time smart
phone user. Based on the open
web, the phone has unique features like Adaptive App Search or the Single
Window Search, as we have termed it, allows users to find all relevant
information and apps available on the web together at a single click. The
Marketplace on this phone helps you find an app for almost anything you can
think of on Firefox marketplace. This device also supports several Indian
languages like Hindi, Tamil This device also
comes preloaded with great social networking and instant messaging apps just to
connect with your friends and family like Facebook, Twitter and Connect A2.
With an MOP of
Rs.2,299 Spice Fire One Mi – FX 1 will be available exclusively on snapdeal.com
for a short period of time and will then be made available through major retail
stores, Spice HotSpot stores and www.saholic.com.
About Spice Retail
Ltd ..
Spice Mobiles, the
Devices business of Spice Retail Ltd is one of the fastest growing mobile
internet devices company in India. With a customer base of over 20 million and
an annual volume of over 8 million devices, the BSE / NSE listed, Spice
Mobiles, has market share of nearly 4% to 5% of the Indian mobile devices
market.
With a brand ideology
that seeks to be the catalyst enabling the common man in believing in their
abilities, keeping pace with the social change through technology, Spice has been
the bridge connecting the small town aspirations with big dreams.
Spice Mobiles
has been gradually consolidating its stand in the smartphones business while
having already been a strong player in the feature phones segment. Known for innovation, Spice has
been the first to launch a smartphone with a 5MP Wide Angle Front Camera, the
Pinnacle Pro, for which, it also won the prestigious Golden Peacock Innovation
award in 2014.
It was also the first Indian brand to launch a Full high definition
smartphone, the Pinnacle FHD. The company has to its credit several firsts
including the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen
PDA and smart devices on Android platform. Spice Mobiles had won the Golden
Peacock Innovation award for
India’s 1st 3D phone in 2010 and the country’s 1st Dual sim phone in 2007.
Spearheaded by Mr. Dilip Modi, Chairman, Spice Retail Ltd, Spice has business
operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda,
Zimbabwe and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010
Asia’s 200 ‘best under a Billion
Website –
www.spicesmartphones.com
Facebook – www.facebook.com/SpiceMobiles
For further
information, please contact:
vinay.shrivastav@smobility.in,
|+91 9167019151
and
S Krishna Moorthy
ISr. Account ManagerI Avian Media
1G, 1st Floor, 758,
Mount Chambers,
Anna Salai, Chennai
600 002
D: + 044-4260 4361
E: krishna@avian-media.com
W: www.avian-media.com
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