THE FIRST EVER AMALGAMATION OF ART,
FASHION AND BOLLYWOOD; PRESENTING:
‘SINGAPORE
INDIAN ICONS OF THE YEAR 2014’
AN INITIATIVE BY SINGAPORE BASED ‘ACT
FOR HOPE’, RUN BY PRERNA JHUNJHUNWALA
AWARDS CEREMONY TO SEE THE BIGGEST
NAMES OF INDIAN ENTERTAINMENT ON 24th AUG, AT ST. REGIS
EVENT TO SEE DAZZLING AND EXCITING
PERFORMANCES;
AND A UNIQUE SEGMENT OF AUCTIONS
The first ever Singapore Indian Icons of the Year 2014 is all set to have glitz,
glamour and artistry, congregate in the Lion City - Singapore.
For the first time ever, Art, Fashion and Bollywood – the three pillars of entertainment
of India’s upper crust will converge, leading all ritzy roads to St. Regis, Singaporeon August 24th, to raise a toast and celebratediverse Indian
talent spread across the globe. Christened ‘Camera Catwalk Canvas
- Showcasing the Creative Essence of
India’, the event is being organized by Act for Hope, an initiative by Prerna
Jhunjhunwala and Aashna Chopra,and will be hosted by the gorgeous Mandira Bedi.
The
categories of Camera, Catwalk and Canvas
will see a voting process come into play, so that audiences can vote for their
favorites.The nominees will be selected by an eminent jurywho will shortlist the best of the
best from across Bollywood, Fashion and Art respectively, post which nominees
opens to audiences across the world for voting. While a large part of the
voting will be done digitally, Act for Hope has tied up with India’s No. 1 FM
network 92.7 BIG FM to extend voting
through the very powerful medium of radio, in India.
The
Singapore Indian Icons of the Year 2014 will showcase the stunning high fashion
couture by India’s leading fashion designer, Gaurav Gupta and Anamika Khanna, presented by Outback Steak House. Top
artists like KumariNahappan and VibhorSogani, known for their
contributions to Art across Europe, US and Asia also come together to showcase
the richartistic and cultural landscape of contemporary India.With the likes of
Shahrukh Khan, Deepika Padukone, Farhan Akhtar, Vidya Balan, Priyanka Chopraand
Kareena Kapoorexpected to lead the
nominations list for their splendid body of work in 2013-14, Bollywood is
expected to be there in full attendance. Coming on board as partners is Yes Bank and Outback, who will present
theYes Bank Singapore Bollywood Icon of
the Year Award and Outback Fashion icon of the year respectivelyto the
winners.
A
special highlight of the evening will see the first ever unique live auction,
which will allow bidders a life-time experiencewhich range, a lunch session
with ace investor Rakesh Jhunjhunwala
or an expert training session on the pitch with cricketerSourav Ganguly, or a bid for the extremely gorgeousSabyasachi sariwornAishwarya
Rai-Bachchan at Cannes or for the exceptional art works of leading artists like
T. Vaikuntham, Paresh Maity, Jogen
Chowdhary, Kumari Nahappan and
Vibhor Sogani.
Speaking
on the occasion, Prerna Jhunjhunwala,
Founder, Art for Hope says, “India’s upper-crust has a penchant for all
things fine and hence the idea of bringing together the best of ‘Camera Catwalk
and Canvas’ for those who live life with panache! It is our endeavor to
recognize the extremely talented Indians that the world is proud of. We look
forward to engaging and honoring talent in the times to come, as we celebrate
India!”
Along
with a multi-media marketing plan for the event, along with its telecast on Zee Singapore, the event already has
partners in Yes Bank and Outback Steak House.
Act
for Hope brings together
distinguished people from various backgrounds who unite over a shared
enthusiasm for fine art, film and fashion,
aiming to weave in Indian culture with the Southeast Asian diaspora. This
glamorous platform will also be used to raise awareness about social causes
that need attention and help garner support for them.
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