Saraiwwalaa Agrr Refineries Limited (SARL)
one of the leading edible oils company in India, today launched their range of
premium refined sunflower oil brand 'Naturralle' along with the Vanaspati &
Bakery fats in Maharashtra. The flagship brand ‘Naturralle’ was unveiled
by Mr. Anjani Kumar Gupta, Director at SARL.
Speaking on the occasion Mr. Anjani
Kumar Gupta, Director at SARL, said “SARL had been providing good
quality, healthy edible oils to the customers for over 15 years now. The
introduction of our Flagship brand “Naturralle” in Mumbai
marks a new milestone in the journey of SARL and a step towards establishing
SARL as a dominant player in the edible oil segment in the country. With
the launch of “Naturralle”, we plan to offer the best quality
and value for money to the people of Mumbai. The taste of good
health offered by Naturralle will help the local residents relish their
favorite dishes with added Health benefits .”
 |
| Ms. Sonal Chauhan along with the Mr. Anjani Kumar Gupta, Director- SARL |
The Naturralle Refined Sunflower Oil is
rich in Omega 6 and Vitamins A, D & E. Naturralle is available across
Andhra Pradesh, Telangana and Karnataka. Naturralle Refined Sunflower oil
has low absorbing property, which allows you to cook more food using less oil.
Naturralle is amongst the leading brands of refined sunflower oil in Andhra
Pradesh & Telangana. The company is committed to provide the best quality
and value to the customers.
Going forward, the brand would like to
consolidate its market share and look at launching more SKUs to increase its
offering and meet the diverse needs of the consumers with innovative packaging
and design. Sunflower Oil is an evolving market in Mumbai with more and
more consumers embracing it for its health benefits. Naturralle would like to
invest in educating the consumers and helping them to make the right choice.
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| Mr. Anjani Kumar Gupta unveiling the new range of Naturralle SKU |
SARL understand the consumption and growth
pattern of edible oil sector . The consumption of Edible oil in the
country was at 18.1 Mn Tonnes for the FY 14 and is expected to increase to 23
Mn Tonnes by 2019-20 growing at 4% per annum. The sunflower oil has
tremendous growth potential and health attributes which needs to be captured.
The sunflower oil contributes 11% of the
total edible oil consumption in the country and is steadily growing at a rate
of 10% per annum. 70% of sunflower oil is consumed in the southern states
followed by west and east. 67% consumption of Sunflower oil is in the urban
areas and the rest is consumed in the rural areas clearly indicating a switch
towards the health benefits of the oil.
The current sunflower oil market in India
is over Rs 180 bn.The company plans to introduce the product in Pune,
Aurangabad, Ahmednagar, Nasik, Sholapur, Akola and Nagpur in a span of
next 24 months to address the growing demand of sunflower oil and capture the
potential
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