100 mtrs of 37 different types of fabric ironed non-stop without changing the temperature settings
Philips India, a leading
health and well-being company, today demonstrated the power of its innovative
‘OptimalTemp’ technology in irons by attempting a novel record to enter the
Limca Book of Records. The record attempt involved ironing a grand ball gown
made of 100 metres of cloth including 37 different fabrics in less than 120 minutes,
without changing any temperature settings. The real challenge was to iron so
many different types of fabrics without burning any of them, since no
temperature setting changes were done. With this attempt, Philips India is set
to successfully enter the Limca Book of Records.
Philips
India attempted this record during the launch of Philips PerfectCare, which is
India’s first steam generator with OptimalTemp technology, using two units of
this ironing wizard. The ball gown had a
bodice made of sequined material, while the rest of the body was fashioned from
smooth satin. The frills on the gown were made of 37 different types of fabrics
ranging from Silk Velvet, Micro Velvet, Semi Velvet, Rossi 90Gms, Rossi 75Gms,
Pure Linen, Cotton Crush Satin, Georgette Lace (Crush), Lycra, Matka Cotton,
Pure Cotton, Matka Silk, Seudley Net, Organza Silk 25Gms, Organza Silk 80Gms,
Poly Georgette, Tapta, Poly Dupion, Croma, Suede, Satin Gani, Cotton Cadavi,
Terry Vile, Cotton Viscous, Cotton Lycra, Semi Satin Lycra, Velvet, Pure Cotton
Linen, Semi Gorgette, Satin Gorgette, Pure Silk, Poly Chandari, Heavy Lycra, Fur,
to Crepe.
 |
| Philips PerfectCare Aqua |
This magnificent
gown was 8ft 6inches in height with the frills having a diameter of 10ft
6inches for the 1st circle, 16ft 3inches for the 2nd circle, 20ft 6inches for
the 3rd and 25ft 6 inches for the 4th circle. Despite the intricacies and
delicate nature of the fabrics, the gown was ironed non-stop without changing
any temperature settings. The Perfect Care irons glided comfortably from one
fabric to the other without any burning of damage to any of the fabrics. The
record attempt was taken up as the ultimate ironing challenge to prove the
mettle of Philips’ patented ‘OptimalTemp’ technology which the PerfectCare
irons offer. This technology eliminates the need for any temperature control,
making sure that no matter what the fabric, there is zero chance of the garment
getting burnt.
Commenting on the
occasion, Mr. ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Innovation
is at the heart of everything we do and the newly launched Perfect Care iron is
yet another testament to this commitment. Our consumer insights show that
burning their favorite or most expensive garments is a persistent fear for most
people. Neither can they completely trust the neighborhood Dhobi, nor the
domestic help, not even themselves when they iron. PerfectCare eliminates that
fear because you just can’t go wrong with its technology. There is no
temperature control, and it has a powerful steam generator which will make sure
that it gives you perfect ironing without any chance of burning.”
Philips India is the
market leader in Garment care and offers over 30 different products across its
portfolio of dry and steam irons. The PerfectCare is the latest technological
innovation in the Garment Care space and is the first ever steam generator to
enter the Indian market.
Priced at MRP 23,495/- the new
PerfectCare is available at modern trade outlets, traditional retail stores as
well as leading e-retail channels.
About
the product:
§
One perfect
setting for all your clothes
o
OptimalTemp:
The perfect combination of steam & temperature
o
100%
easy to use, no adjustment required
o
100%
safe on all ironable garments, even the most delicate like silk, cashmere,
wool, polyester
o
100%
fast on all fabrics, no other iron is faster
o
Tested
and approved by independent textile experts
§ Fast and powerful ironing
o
Up
to 5 bars of steam pressure for fast ironing
o
Continuous
steam up to 120 g/min & Steam boost 220 g
§ Comfortable ironing
o
Large
2.2L fully visible water tank ensuring long hours ironing without refill of
water tank
o
Light
1 kg iron always safe on all fabrics
o
Easy
De-Calc, hassle free & effective anti-scale system
o
New
SteamGlide soleplate is Philips premium soleplate
o
Lock
your iron securely and carry your appliance easily
Product
specifications:
§ Fast & powerful crease removal
o
Soleplate:
SteamGlide
o
OptimalTemp
Technology
o
Steam
output
o
Continuous
steam output: 120 g/min
o
Steam
boost: 220 g
o
Vertical
steam
o
Pressure:
Up to 5
o
Steam
tip
o
Power:
2400 W
§
Easy to use
o Water tank capacity: 2200 ml
o Filling and emptying water: Extra large
filling hole
o Refill any time
o Safety auto off
o Storage solution: Carry lock
o Hose storage: Hose storage compartment
o
Power cord length: 1.8 m
o
Hose
length: 1.6 m
o
Safe
for all fabrics: Even for delicates like silks
o
Low
water alarm
o
Heat-up
time: 2 min
o
Cord
freedom (swivel): 180 degree cord freedom
§
Sustainability
o
ECO setting: 20% energy reduction
§
Calc management
o Suitable for tap water
o Calc clean solution: Easy De-calc
o Calc clean reminder
§
Technical specifications
o
Product
dimensions: 36.2 x 27 x 26.3 cm
o
Weight of
iron: 1 kg
o
Weight of iron + base: 4.5 kg
Price: MRP 23,495/-
For
further information contact:
Nirjhara
Rastogi
Philips
India
+91
9810740777
Krishna
Moorthy - 9442191717
Avian
Media, Chennai
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people’s lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion
and employs approximately 113,000 employees with sales and services in more
than 100 countries. The company is a leader in cardiac care, acute care and
home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming and oral healthcare. News
from Philips is located at www.philips.com/newscenter.
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