Philips India signs on Alia Bhatt as Brand
Ambassador for its Beauty Range
Launches new
Kerashine AirStraightener at INR2395/- with Alia Bhatt
Philips India, the leading
lifestyle brand for male and female grooming gadgets today introduced Alia
Bhatt— one of the most stylish and promising stars in
the country-as the brand ambassador for
its Beauty business, which offers a wide range of hair appliances and a variety
of depilation devices.
As the brand ambassador, Alia Bhatt will help take the
style revolution that Philips India has started among the new age Indian women
to the next level. She will also play a pivotal role in the brand and product
communication across media platforms.
Taking this association forward, Alia Bhatt will start
by endorsing Philips Kerashine range, the only range of hair appliances in
India to offer the goodness of Keratin in electrical styling gadgets. The
latest product to be launched by Alia today is the Kerashine ‘AirStraightener’
that is designed to give naturally straight and smooth hair. Easy to use on a
regular basis, it is perfect for the modern woman who is crunched for time, yet
wants to look well styled and feel confident every day.
It allows you to dry
and straighten your hair at the same time, making it a revolutionary gadget
that will transform the way women style their hair. The Kerashine AirStraightener
is priced at INR 2395/- and is available across traditional and modern retail outlets
as well as on leading e-retail platforms.
Following this announcement, Philips India will
also run an extensive 360 degree marketing campaign with Alia Bhatt to
introduce this hairstyling gadget. The campaign will start with an interesting
TVC featuring Alia that is scheduled to go on air in mid- August.
Talking about Philips Beauty business, Mr. ADA Ratnam, President, Consumer
Lifestyle, Philips India, said, “Philips Beauty business is all about
fulfilling the needs of our evolved customer by bringing to the floor products
that are exactly suited to her personality and that help her express her
individuality. We believe in fulfilling the aspirations of the evolving new age
woman, who is confident, smart, wants to make a statement and loves to style
herself daily.”
Commenting on the introduction of Alia Bhatt as
the brand ambassador, Anurita Chopra,
Director Marketing, Personal Care, Philips India, said, “We are very happy to introduce Alia Bhatt as the brand ambassador
for our Beauty business. Alia Bhatt is the perfect representation of everything
that Philips Beauty category stands for! She’s young, confident, stylish and
yet simple and very real. Who better than her to endorse the beauty product
range that is designed to give power and style to today’s woman?”
Talking about her association with Philips, Alia Bhatt, Bollywood actor and Philips
India’s ‘Beauty’ category brand ambassador, said, "I believe women
deserve to look and feel great every day and have the freedom to experiment
with their looks. It is about knowing who you are and expressing yourself
through your personal style. Philips’ Beauty range is making that possible and
I’m very happy to be associated with a brand that believes in the same style
fundamentals as I do. Philips’ range of styling gadgets for women are the
perfect tools to make you looking amazing and feel confident every day.”
India as a country has
seen a significant shift in women’s styling preferences. Increasingly, the focus has shifted towards
casual styling and DIY (Do It Yourself) styling that keeps the look ‘natural
and real’. Another interesting trend
observed by Philips India is the openness of women towards styling themselves
every day, instead of restricting it to just special occasions.
With this
background, Philips India has focused on introducing gadgets that are
intelligent, simple to use, and safe for the hair. The
most recent introduction by Philips India was the Kerashine range of products
that bring the goodness of Keratin to electrical hairstyling products for the
first time. The new AirStraightener launched today will also include a
Kerashine variant, as well as a basic variant called the Essential AirStraightener
priced at INR1695/-.
About
Philips Kerashine AirStraightener:
§ Beautifully styled hair with innovative
paddle straightening brush
o
Paddle straightening brush for naturally straight
looks
o
Two flexible heat and speed settings for more
control
o
Gentle, yet effective styling power
§ Easy to use
o
2 years of worldwide guarantee
o
1.8 m cord for maximum flexibility
o
800W Airstyler creates the optimum level of
airflow for a gentle drying power
§ Safer for hair
o
Best drying temperature with ThermoProtect
temperature
o
Protective ceramic coating with Keratin infusion
o
More care with ion conditioning for shiny,
frizz-free hair
For
further information contact:
Philips India
Avian Media,
Chennai
Krishna
Moorthy – 9442191717 / Dinesh – 9840003993
About Royal Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused
on improving people’s lives through meaningful innovation in the areas of
Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands,
Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000
employees with sales and services in more than 100 countries. The company is a
leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as male shaving and
grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
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