92.7 BIG FM’s mega successful green campaign - BIG
Green Ganesha enters its seventh year! With a vision, a thought for a
better eco-friendly future was laid down in 2008 and the campaign was
created. BIG Green Ganesha aims at creating social consciousness towards
making one of India’s largest and most popular festivals more ecologically
sound and has so far touched over millions of Indians.
With a
massive on-ground newspaper collection drive in 15 major cities across India,
tons of newspapers collected from residential areas, celebrity houses, offices,
shops and other commercial establishments was supplied to renowned sculptors to
transform them into artistic and beautiful Ganesha idols through paper mache
and clay.
In Chennai, the campaign was kick-started by Director
Aishwarya Danush, Cinematographer Velraj and Actor Gautham Karthik, handing
over old newspapers to BIG FM’s RJ GiriGiri and Ananthi to create the BIG Green
Ganesha idol. The Green Ganesha idol was then placed at Vijaya Forum
Mall Vadaplanani, Chennai today for public view.
Gracing the
occasion Salim movie crew members Vijay Antony, Aksha Pardasany, Azam Sheriff, R. N. R.
Manohar and Premgi Amaren performed Pooja for Green Ganesha. Hundreds of
visitors were blessed by Green Ganesha.
 |
| green ganesha_Singer Vinaya. |
Mr.
AshwinPadmanabhan, Business Head – 92.7 BIG FM said, “We
are elated to enter the seventh year of one of our biggest campaigns. Growing
strength to strength each year and garnering tremendous popularity among the
masses along the journey, the campaign has set a benchmark to associate with,
for environment friendly celebrations. As we aim to create social consciousness
for greener celebrations, we always hope that people across the nation will
also walk with us shoulder to shoulder to do their bit for a better, cleaner
and greener environment. With the support from partners we hope we can make
this campaign bigger, better and greener each year”
 |
| green ganesha_Salim crew. |
BIG Green
Ganesha 2014 is being conducted across 15 major cities in India including
Chennai, Mumbai, Bangalore, Hyderabad, Goa, Sholapur, Indore, Bhopal, Gwalior,
Surat, Baroda, Mysore, Tirupati, Vishakhapatnam and Mangalore along with a
paper collection drive in the towns around these cities like Virar, Vasai near
Mumbai, Hoskote &Tumkur, near Bangalore, Kapra & Jeedimetla around
Hyderabad, Navsari near Surat etc.
One of the
biggest green initiatives in the country, BIG Green Ganesha has over the years
won awards for excellence in on-ground activations and creativity including the
prestigious India Radio Forum Excellence in Radio Award and Golden Mikes.
ABOUT RELIANCE
BROADCAST NETWORK
Reliance
Broadcast Network is a media and entertainment company with interests in radio,
television and television production. The Company houses: 92.7 Big FM - India's
No.1 FM Network with 45 stations, reaching over 4 crore Indians each week; Big
Magic – which has built strong brand equity as a Comedy Channel and is
positioned as the one stop destination for humor,with higher affinity in the
Hindi heartland; Big Magic Bihar & Jharkhand – a Channel with local content
tailored for the region; Big Magic International – a channel targeted at the
Indian Diaspora in the US and Canada; BIG Thrill – the destination for action
entertainment; and Big Productions – its television content production
division; For more information log on to www.reliancebroadcast.com
For media queries, please contact:
Dinesh – 98400 03993 / Krishna Moorthy – 94421 91717
Avian Media, Chennai
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