- The combination of Philips’ innovation
and Disney’s characters bring a new dimension to stories and play
- Discover this whole new world of
inspiration and magic through light exclusively on Amazon.in
Philips Lighting India today
announced the creation of an imaginative LED lighting portfolio offering
innovative, inspiring and playful lighting products designed to bring the
Disney magic to life for kids and their families. The range will be available
exclusively on Amazon India’s e-commerce platform www.amazon.in
The new Philips and Disney Imaginative Lighting range of products
combines Philips’ ground-breaking and meaningful innovation in lighting with
the magic of Disney characters and story telling to transform a child’s bedroom
into a more imaginative place for them to read, play and sleep. It represents
the latest achievement in Philips’ journey to transform the home lighting
experience and make it digital.
Nirupam Sahay, President, Philips Lighting India, commented, “The blend
of Philips’ expertise in lighting and Disney’s beloved characters will
transform kids rooms to a more imaginative place for them to learn, play and
sleep. The e-commerce tie-up with Amazon will help us in making these digitally
interactive lighting solutions easily accessible to our target consumer, who is
online most of the time and likes to shop without hassle.”
“This product range is a perfect
example of how Disney storytelling can extend into children’s bedrooms through
an innovative and compelling product offering. We are thrilled to work with
Philips to help create comforting reading and bedtime environments for
families,” added Abhishek Maheshwari, Vice President and Head, Disney
Consumer Products.
“The launch of
Philips Disney Imaginative Lighting range exclusively on www.amazon.in
is in line with our vision of enabling our customers in India to find,
discover and buy anything that they desire online and provide them a unique,
delightful and trustworthy shopping experience. This exclusive partnership also
serves as a testimony of our commitment to offer our customers products of
superior design at exceptional prices,” said Mr. Samir Kumar, Director Category
Management, Amazon India.
The Philips Disney Imaginative lighting range has been created to
inspire children’s play and magical family moments as well as provide comfort
to kids through Disney characters they know and love. The range also includes
lights featuring ‘light that comforts’, such as nightlights that emit a gentle
glow, to products designed to help promote a regular sleep pattern for children
by letting them know when it’s time to get up. The portfolio is designed for
kids of ages 3 – 7 years and it has been designed with safety in mind through
each product’s construction and the materials used. Smart Philips LED means the
lamps are robust, stay cool to the touch and are kind to little hands – with
the added bonus that they do not have to be changed often due to their
extremely long-life. Each light is also designed to ensure there are no small
parts or sharp edges to worry about, and cables can be tidied away using Velcro
cable binders.
The Philips and Disney Imaginative Lighting range of products:
1. Philips Disney SoftPals in Mickey and Minnie Mouse, Sulley and
Mike from Monsters Inc.
The perfect night time friends are key for setting rituals such as story
time and getting children in to the habit of sleeping through the night.
2. Philips Disney LivingColors Micro lamps in Cars and Princess
This table lamp paints the
kids’ room with colored light. The child can vary the color of light of the LC
Micro Princess/Cars and create a magical feeling that matches his/her
imagination. The on-product control makes it easy and incredibly fun to select
64 different colors.
3. Philips Disney Night light in Mickey and Minnie Mouse, Cars and
Princess
Simply hang this light near the kid’s bed, comes with a motion sensor-
if the child moves, the lamp will light up the corner. Also comes with a
Daylight sensor for energy saving.
4. Philips Disney Flash lights in Jake and Winnie The Pooh
Flash lights with On/ Off switch- Fancy Disney pals accompany the child
if he/ she wakes up in the middle of night.
5. Philips Disney Projector light in Cars and Princess
A table lamp that can be both a
night light and a projector, projects a large image on the ceiling, comes with
24 images in 3 wheels.
About Royal Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused
on improving people’s lives through meaningful innovation in the areas of
Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands,
Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000
employees with sales and services in more than 100 countries. The company is a
leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as male shaving and grooming
and oral healthcare. News from Philips is located at
www.philips.com/newscenter.
About Disney Consumer Products - Disney is the largest retail character licensor in the world with
US$45 billion in character merchandising retail sales globally in 2013.
Consumer Products business includes: Toys; Fashion & Home; Food, Health
& Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail
Sales and Marketing the Consumer business plays a critical role in providing
Indian consumers a chance to bring a piece of the Disney magic home through a
wide range of creative and locally-appealing merchandise.
Today, Disney products are available across over 100,000 retail touch
points in India. Disney India’s Consumer Products business continues to focus
on broadening its distribution by expanding product reach beyond large cities
through existing licensees and retail relationships. Working with over 140
licensees across categories, Disney’s retail presence, such as the unique
“store-in-store” concepts in prominent retail outlets such as Lifestyle and
Hamleys in Mumbai, Sapphire in Bangalore, Landmark stores, deliver a broad
range of products and continue to reach more and more
consumers across the country.
In
an endeavour to provide consumers with the best choice, the greatest
convenience and flexibility, Disney and Net Distribution Services launched www.shopatdisney.in,
extending Disney’s reach beyond large cities and making Disney merchandise
collection available online and just a few clicks away. Consumer Products has
also leveraged the growing e-commerce market in India, by making Disney branded
products available across all the key online portals with shop-in-shops on
Flipkart and Jabong and strategic presence in portals like Myntra, Amazon,
Snapdeal, First Cry and more.
For further information, please contact:
Krishna Moorthy - 9442191717
Avian Media, Chennai
Disha Agrawal
Corporate Communications, Philips Lighting India
Tel: 0124-4606255/ 09582210543
E-mail: disha.agrawal@philips.com
Namita Jadhav
Corporate Communications, Disney India
Tel: +91 9820547660
E-mail: namita.jadhav@disney.com
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