by Mr.
Sanjay Chugh, JLL India
The
recent announcements in the budget by the Finance Minister have been very
positive for the housing sector. The residential real estate segment has been
passing through challenging times over the last year, with sales velocity
slowing down and unsold inventory rising every quarter. Buyer sentiment had
been largely negative, with untold numbers prospective buyers abstaining from
investment into ownership homes because of the slow economy, job insecurity and
rising inflation.
Post
Budget 2014, there has been a perceptible improvement in positive sentiment in
price-sensitive Chennai and most other Southern cities. Increasing the taxable
limit from Rs. 2 lakh to Rs.2.5 lakhs, enhancing the benefits in Section 80C
from Rs. 1 lakh to Rs. 1.5 lakhs and raising the exemption limit on interest
payments on housing loans from Rs. 1.5 to Rs. 2 lakhs per annum will eventually
leave more money in the hands of the tax payers.
While
the resultant savings may not be very significant for extremely costly cities
like Mumbai and Delhi, they do make a difference in Chennai. This city’s
residential market is and will continue to be an end-user driven one, which
means that speculator activity is very low.
As
a result, residential property prices in Chennai do not fluctuate and the
market is not volatile, unlike in cities where investors and speculators
influence the pricing mechanism. This fact has consistently worked in favour of
the pricing for homes in most of Chennai’s micro-markets, keeping rates within
affordable limits. In such a city, even marginal increases in surplus income
can and does tip the scales in favour of purchase decisions.
In
2012-’13 and into 2014, residential property prices in Chennai have certainly
shown a year-on-year increase. However the rate of appreciation differs
according to location and market segments. This is an important factor for
property pricing, because Chennai offers options across the luxury, premium and
affordable categories in and around the growing suburban corridors of OMR, ECR,
GST and Poonamallee.
To
address the demand from majority of the first-time home buyers looking to buy
homes out of their saving, limited exposure to debt and EMIs, developers have
ventured out of the city and created new residential areas in the periphery and
suburban areas of Chennai. These areas include Perumbakkam, Medavakkam,
Kovillambakkam, Vannagaram, Mangadu, Kundratur, Ambattur, Avadi, Chembrambakkam
and Oragadam, etc.
It
is especially in these locations that we will now see significantly enhanced demand
after the favourable Budget 2014 announcements. Residential supply will also
improve noticeably to cater to this demand. By relaxing the minimum area
prescribed for getting FDI from 50,000 sq. metres to 20,000 sq. metres and the
minimum capitalisation from $10 million to $5 million, the budget has ensured
that mid-sized developers have access to funding and FDI participation.
Also,
projects committing at least 30% of their total project costs for affordable
housing will now be exempted from minimum built-up area and capitalisation
requirements. These provisions will further accelerate the supply of affordable
housing segment in Chennai.
About the author
Mr. Sanjay Chugh is Head (Residential Services (Chennai)) at JLL India
For Media Contact
Arun
Chitnis
Head
– Corporate Communications & Media Relations
JLL
India
Pune
411001.
Tel:
(020) 30930441 Fax: (020) 40196101
Mob:
+91 9657129999
Website:
www.joneslanglasalle.co.in
Blog:
www.joneslanglasalleblog.com/realestatecompass
Twitter:
JLLIndia_Realty
No comments:
Post a Comment