Spice Retail Ltd to bring Firefox OS to India

Partners Global giant Mozilla to introduce Firefox OS on smartphones

Firefox OS powered smartphone from Spice’s stable to hit Indian market by July 2014

 India’s leading Mobile Internet company, Spice Retail Limited, is set to revolutionize the Indian mobile phone market by bringing Firefox OS on smartphones in the country. The company has partnered Mozilla and is set to unveil Firefox powered smartphones in July 2014 that will offer superior user experience and will be specifically targeted towards the affordable segment and first time smartphone buyers.

Priced aggressively, the Spice Firefox OS smartphones will be ultra-low cost devices. The latest version of Firefox OS in Spice’s upcoming smartphones will support 100% HTML5 and will be enabled with dual SIM dual standby mode, which is particularly important for emerging markets such as India.

This technological innovation was launched at Mobile World Congress last year. The OS is intuitively designed with everything that users expect on a smartphone. From basic functions like making a call and text messaging, to video and music, photo and video capturing, application download as well as customizing one’s own Internet experience with adaptive application search. The Spice phones will have the Firefox Marketplace with applications such as Pinterest, LINE, Facebook and Twitter.

Commenting on this development Mr. Dilip Modi, Chairman Spice Retail Ltd said “We have been the technology innovators in India’s telecom industry and are pleased to introduce the Firefox OS in India through our smartphones to cater to the country’s masses. This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. We have high expectations from this partnership as we continue to constantly push the boundaries, and bring unique and exciting products to our customers. These phones will be aggressively priced to ensure, everyone can enjoy and experience the power of the Spice Firefox OS phone.”

Spice Retail Limited will be focussing on the Firefox OS enabled smartphones to provide a better choice to its growing base of customers.

About Spice Retail Ltd 

Spice Mobiles, the Devices business of Spice Retail Ltd is one of the fastest growing mobile internet devices company in India. With a customer base of over 20 million and an annual volume of over 8 million devices, the BSE/NSE listed, Spice Mobiles, has market share of nearly 4-5% of the Indian mobile devices market. With a brand ideology that seeks to be the catalyst enabling the common man in believing in their abilities, keeping pace with the social change through technology, Spice has been the bridge connecting the small town aspirations with big dreams.

Spice Mobiles has been gradually consolidating its stand in the smartphones business while having already been a strong player in the feature phones segment. Known for innovation, Spice has been the first to launch a smartphone with a 5MP Wide Angle Front Camera, the Pinnacle Pro, for which, it also won the prestigious Golden Peacock Innovation award in 2014. It was also the first Indian brand to launch a Full high definition smartphone, the Pinnacle FHD. The company has to its credit several firsts including the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. Spice Mobiles had won the Golden Peacock Innovation award for India’s 1st 3D phone in 2010 and the country’s 1st Dual sim phone in 2007. Spearheaded by Mr. Dilip Modi, Chairman, Spice Retail Ltd, Spice has business operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda, Zimbabwe and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010 Asia’s 200 ‘best under a Billion dollar’ Companies.

Website – www.spicesmartphones.com Facebook – www.facebook.com/SpiceMobiles Twitter - https://twitter.com/spice_mobiles

For further information, please contact:

Spice Retail Ltd.

Vinay Shrivastav

vinay.shrivastav@smobility.in +91 9167019151

Avian Media

Krishna Moorthy

krishna@avian-media.com

9442191717

Dinesh - 9840003993

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