Godfrey Phillips - Target Rs.3500

by Equinomics Research

Godfey Phillips, a joint venture between KK Modi and Phillip Morris Global Brands, which is engaged in sale of branded cigarettes.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world’s top 15 international brands, including Marlboro, the world’s best-selling cigarette brand.




Until March 28, 2008, PMI was a wholly owned subsidiary of Altria Group, Inc. “Altria”, since that time the company has been independent and is listed on the New York Stock Exchange (ticker symbol “PM”). It’s international and local brands are sold in more than 180 markets. Its brand portfolio includes Marlboro, the world’s number one selling brand and L&M, the third most popular brand. Overall, they are seven of the top 15 international brands in the world, with the exception of the People’s Republic of China.

In 2013, PMI held an estimated 15.7% share of the total international cigarette market outside of the United States, or / 28.2% excluding the People’s Republic of China and the United States. 2013 was the sixth consecutive year that saw us meet or exceed our mid- to long-term (annual currency-neutral adjusted) adjusted diluted earnings per share (EPS) growth target of 10% to 12%. This consistent level of double-digit currency-neutral EPS growth puts us at the forefront of all major global consumer products companies.

The stock price has corrected by about 20% in the last few months after touching a 52-week high of Rs.3,660 in February 2014. It closed at Rs.2901 yesterday. The fall in its price is mainly due to poor performance in Jan-Mar 2014 quarter – while its operating profit fell by 21 %, its net profit fell by 36 % as its Other Income fell by 58 % and tax payments soared 38 % year on year.

 
On net basis, Godfrey Phillips is a zero-debt company with cash equivalent of Rs.180 per share. It is also reported to have 5 acres of surplus land in Mumbai which is meant for unlocking.

The stock is available at 17x FY2014 EPS of Rs.168.81. This company has also announced 5:1 split in its shares now. Equinomics Research believe that this company, being engaged in cigarette business which is price inelastic, can come back to its own normal growth in the future. Apart from turnaround in business, any concrete development on monetization of its surplus land bank also can help the stock to give at least 20 % return -  hence, we suggest our investors to accumulate the stock with a price target of Rs.3500. The proposed split of the shares would also improve its liquidity and hence. Help in improving its valuations.

 Disclosure:
I, G.Chokkalingam, do not hold Godfrey Phillips directly or / indirectly through any friends, relatives or proxies.

 For more details
G.Chokkalingam
Founder & Managing Director
Equinomics Research & Advisory Pvt Ltd
18- 3/A, Ekta CHS, Shiv Dham Complex
(Opp to Oberoi Mall)
Filmcity Road, Malad (East)

Mumbai - 400 097
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