CII - Mutual Fund (MF) Summit
Heading: 'Indian Mutual Fund Industry: “Challenging
the Status Quo – Setting the Growth Path'
The decade edition of
the CII Mutual Fund Summit is geared towards assessing the growth trajectory of
the industry spanning the past twenty years, celebrating its achievements and
working towards addressing the challenges which plague the industry. With all
the stakeholders from the industry, the regulator, the distributor, the AMC and
the investor coming together, the CII Mutual Fund Summit serves as a great
platform to facilitate some pioneering and challenging discussions.
One of the biggest
challenges even today continues to be about choosing mutual funds as an
investment option as compared to investing in real estate, gold or / simply a
fixed deposit (FD).
The product remains
to be established as a lucrative investment option in the minds of the
investor. Asset management companies and distributors need to reach out to
their customers in a more focused manner, keeping in mind their financial goals
and risk appetite. In current times, social media is a great means to establish
the customer connect, create a recall and provide a platform to increase
awareness. The MF industry needs to identify its target audience and engage better
with its customers to increase its penetration ratio.
Over the years it has
also been seen that the kind of products which exist in the market currently
are more or / less similar by way of benefits offered and the overall product
structure. There is no clear demarcation between products in the market, making
it complex for the investor to opt for one product over another.
Moreover, a degree of
innovation is required in the distribution model to widen the horizon and reach
out to a larger number of customers in the tier II and tier III cities. The
mutual fund industry needs to imbibe some of the best practices from other
industries and learn from the success stories of other markets. It needs to be
carefully assessed what has worked best in other markets and what can be
replicated in the Indian market to suit the investor preferences.
Fund houses need to
engage better with the distributor community as well to give their products the
desired push. Empanelling a new segment of distributors like college students,
teachers, professionals may prove to be an innovative way to reach out to a
wider audience. With a widespread branch network, PSU banks have a strong
presence across the country. However, when it comes to marketing mutual fund
products through this channel, this channel needs to be built upon and enhanced
in a big way. The key is to probably be more aligned to the investor’s
interest, create relevance for the distributor and deliver more value by
imparting trainings to them.
For More Details Contact:
Ms Reshma Hinde
Email:
conferencewr@cii.in
Phone: +91 22 - 2493
1790 Extn: 423
Fax: +91 22 - 2493
9463, 2494 5831
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