Wanderlust defines today’s
youth. And when wanderlust comes in the form of the most exciting social road
trip, there’s not a soul who wouldn’t want to be a part of it. Keeping this in
mind, here is MTV India, India’s
leading youth brand, and TataNano
giving those bitten by the travel bug a chance to break the routine with the
unexplored, the unheard and the amazing.
After exploring the length and breadth
of India in the first two seasons, MTV is back with India’s Most Social Road Trip,Nano Drive with MTV Season 3. Nano
Drive with MTV is India’s first ever social road trip which dwells exclusively
online and engages audiences through social platforms to decide the course of
the entire trip from the contestants to the destinations to the tasks that they
will perform.
In this
season of the show where the digital and the real world come together, the
audience gets to decide not only the four teams that will compete against each
other but also the unexplored destinations that they want the teams to visit.
The
four teams, once selected, will start their journey from specific points in the
four zones, namely - Jaipur for North, Siliguri for East, Chennai for South and
Goa for West.The teams will drive through their respective zones exploring
unheard of locations for 21 days and will receive a shoestring budget to plan
everything which pushes the teams to tap into their social media graphs for
support.
Speaking
about this, Ekalavya Bhattacharya, Digital
Head – MTV India, said, “At MTV, innovation is what drives us. Our target
audience keeps evolving and we have to do so too. Nano Drive with MTV is the
perfect example of a cross platform, multiple screen, and entertaining show.
The previous 2 seasons have been fabulous and this season is set to be the most
exciting one till date. We are the pioneers of branded entertainment content in
India and such solutions is what differentiates us from the rest.”
Through the
course of their journey, teams will be required to overcome obstacles, perform
tasks and earn social media points via social media platforms like Facebook,
Twitter, Instagram, Youtube, Vine and Pinterest.
The entire journey will be
showcased live on various social media platforms and on the Nano Drive with MTV
website. Every activity on the road and on the web will add to the teams’
points and at the end of the journey, the team with maximum points will be
declared winners of Nano Drive with MTV season 3 and win a Nano for each of its
members.
With the call
for entries being open at http://mtvindia.com/drive, this season
promises to be bigger and more exciting than ever before.
About MTV
MTV, world’s premier youth brand, is a
dynamic and a vibrant blend of music and pop culture. With a global reach of
more than half-billion households, MTV is a cultural home to the millennial
generation, music fans and artists. An enviable 19 MM fan following across show
pages on social media has made MTV the #1 brand in social influence as well.
MTV products are available across 35 unique categories with targeted brand
licensing. MTV also has a buzzing MTV Live business with properties like MTV
Video Music Awards and MTV Bloc Party. Aiming to entertain, lead and
collaborate with young people through its evocative communication and youth
relevant shows like MTV Roadies, MTV Coke Studio, MTV Unplugged, MTV Rock the
Vote etc. For information about MTV in India, visit www.mtv.in.com.
For further information:
Prasanna Ratanjankar
MTV -
Communications
9819658616
Krishna Moorthy - 9442191717
Avian Media, Chennai
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