Launches
Air Purifiers for India
As part of Philips commitment to deliver
meaningful innovation in personal health and well-being, Philips India
introduced a new category in its Consumer Lifestyle portfolio – Air – with the
launch of three variants of Air Purifiers designed to control indoor air
quality.
These products will help alleviate the impact of poor air quality on
diseases such as allergies, skin diseases, Chronic Obstructive Pulmonary
Disorders (COPD), Asthma and other respiratory disorders.
At the launch today,
Mr. A. Krishna Kumar, Vice Chairman and Managing Director, Philips India said,
“The air we breathe is pivotal to our health and well-being, especially for
children and people with respiratory disorders. At Philips, we want to give
users the assurance that they are breathing cleaner air at home and in office.”
WHO studies reveal a
strong link between poor indoor air quality and Non Communicable diseases which
causes upto63% of global mortality. Small particles enter deep into human lungs
and the ultrafine particles can enter the bloodstream sparking a whole range of
diseases including asthma, cardiovascular diseases, respiratory diseases (like
COPD, Asthma, Bronchitis) and even lung cancer.
 |
| Mr. A. Krishna Kumar, Vice Chairman and MD, Philips India |
According to other
international studies, indoor air across the world is between 10-30 times more polluted
than outdoor Air, and 80% of the world’s population breathes polluted air that
exceeds the WHO prescribed level of Particulate Matter (PM). In India alone,
the level of PM in indoor air is approximately three times higher than the WHO
standard. In the national Capital of New Delhi, this level is up to ten times
higher than the WHO standard.
“We have no control
over external air pollution, but we can definitely improve the air we breathe
inside our homes and offices. While the air quality continues to deplete,
Philips Air Purifiers will hopefully address the issue to some extent, “adds
Jagatai Singh, Business Head – Air, Philips India.
The Philips Air
Purifiers, with a unique Vita Shield Technology, purify the air through a
4-stage filtration process removing 99.7% airborne particles. Philips Vita
Shield IPS also has a number of special new filters designed for specific
environments like new homes.These filters are complemented with the Smart
Sensor and light indicators that measure and show the air quality in a room.
The Healthy Air Protect and Healthy Air Lock warn the user when the filter
requires replacement.
VitaShield IPS is
certified allergy-friendly by the European Centre for Allergy Research
Foundation (ECARF), a foundation committed to improving the quality of life for
allergy sufferers by identifying products and services that are allergy
friendly.
About Royal Philips
Royal Philips (NYSE:
PHG, AEX: PHIA) is a diversified health and well-being company, focused on
improving people’s lives through meaningful innovation in the areas of
Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands,
Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000
employees with sales and services in more than 100 countries. The company is a
leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as male shaving and
grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
For further
information, please contact:
Nirjhara Rastogi
Corporate
Communications
Philips India Limited
(E - mail):
Nirjhara.rastogi@philips.com
For Media Contact
S. Krishna
Moorthy,Sr. Account Manager, Avian Media
Chennai 600 002 D: + 044-4260 4361
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