Women are driving the
Rs. 22,000-crore used-goods market in India.
According to online
classifieds portals such as Olx.in, Quikr and Cartrade. For these companies, of
the total traffic, over 43 per cent is accounted for by women.
Mr. Amarjit Singh
Batra, CEO, Olx: “Every day, women from across the country write to us about
their experience and the joy they got out of making money from unused goods.
Olx has helped them un-clutter, earn money, feel independent, and empowered.”
Olx has been an
empowerment tool since women do not have to depend on others. “It is also
helping people manage their budget during a slowdown as they have an
opportunity to buy new goods by selling the old ones,” Amarjit Singh
Batraadded.
Echoing this, Pranay
Chulet, founder of Quikr, said women have always been the key “creators and
initiators” of this market but now they are dealing with all kinds of goods
such as washing machines, TVs, refrigerators, furniture and even cars. Quikr
has also launched a platform where people can buy and sell goods at MSP
(maximum selling price), which also tells consumers the worth of a particular
second-hand product.
Olx recently launched
a television campaign that talks about turning the cell phone into a ‘sell’
phone. And it has found that women are now using mobiles to un-clutter their
homes.
The market for
second-hand goods is growing as people upgrading their lifestyle often purchase
expensive and sometimes unwanted items.
Simultaneously
consumers, whose aspiration levels have gone up but not their incomes want to
upgrade with second-hand goods.
Interestingly, for
these companies, mobile phones are bringing good business with almost 70% of
the overall traffic coming through them.
No comments:
Post a Comment