ICICI Prudential Dividend Yield Equity Fund

ICICI Prudential AMC launches ICICI Prudential Dividend Yield Equity Fund

NFO period: 25^th April – 09^th May, 2014

Seeks capital appreciation from high dividend yielding companies

Highlights of the NFO:

·         A fund that aims to invest in good companies with high dividend yields

·         Investing in high dividend yielding companies within the framework of valuations and fundamentals

·         Aims to Invest across market capitalizations

·         Benchmark : CNX Dividend Opportunities Index

 ICICI Prudential Asset Management Company announced the launch of ICICI Prudential Dividend Yield Equity Fund, an open ended equity fund that aims to provide medium to long term capital gains and/or dividend distribution by investing in a well-diversified portfolio of predominantly equity and equity related instruments, which offer attractive dividend yield.

The portfolio will be managed by Mr.Mrinal Singh, Fund Manager, ICICI Prudential AMC & Mr.Vinay Sharma, Fund Manager, ICICI Prudential AMC. The fund would invest predominantly in companies that have dividend yield greater than the dividend yield of CNX Nifty Index (last released /published by NSE), at the time of investment.

Speaking on the launch of this fund and the thought behind it, Mr. Nimesh Shah, MD & CEO, ICICI Prudential Asset Management Company said, “Companies with a good track record of paying high dividends yields are seen as better investment options. Investing in such companies is also one of Value Investing Strategy. In a bull market, such companies could add to the overall capital appreciation and improve gains. In a bear or volatile market, they could compensate for the limited scope of capital appreciation.  Hence, a high dividend stock could find favor in any market conditions.”

The companies with high dividend yields aim to provide:

·         Quality- Stable Cash Flows and relatively strong market positions

·         Strong physical asset- aim to provide price controls and to shell out dividends across economic environments

·         Rapid growth- Companies with proven dividend paying track record aim to provide sustainability and growth of business model

·         Dividend paying companies are  relatively more accountable

·         The share price of these companies tends to display low volatility.

The minimum application amount for the fund is Rs. 5,000 (plus in multiple of Rs.1) and thereafter, one can avail the Systematic Investment Plan (SIP) with minimum additional application amount of Rs. 1000 (plus in multiple of Re.1) (please see this as during the NFO period, SIP is not available)

For further information please contact:

Adil Bakhshi Head - Corporate Communication Direct line: (91.22) 4238 0274 Email Id: Adil_Bakhshi@icicipruamc.com	Bhushan Parab Asst. Manager - Corporate Communication Direct line: (91.22) 4238 0251 Email Id: Bhushan_Parab@icicipruamc.com
Juhi Kapoor Asst. Manager - Corporate Communication Mobile : 9930067766 Email Id: Juhi_Kapoor@icicipruamc.com	Mihir Dani Sr. Management Supervisor IPAN Hill+Knowlton Strategies Mobile: 9833424812 Email Id: mihir.dani@hkstrategies.com

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