Birla Sun Life Mutual Fund garners Rs. 89 crores through Birla Sun Life Focused Equity Fund Series 1 & 2

Birla Sun Life Asset Management Company Limited, a part of Aditya Birla Financial Services Group (ABFSG), and investment manager for Birla Sun Life Mutual Fund (BSLMF), has raised close to Rs. 89 crores under its New Fund Offers – Birla Sun Life Focused Equity Fund Series 1 and Series 2. These funds saw interest from over 7,500 investors, of which nearly 45% were new to BSLMF.

Speaking on the success of the new fund offers, Mr. A. Balasubramanian, CEO, Birla Sun Life AMC said, “Our experience with the RGESS eligible NFOs has been very encouraging. True to the purpose of RGESS, the response we have received is a welcome sign of interest in equity mutual funds from the retail investor. As a fund house, the focus of our investment philosophy remains on people, processes, and product to ensure true-to-label fund management and delivery of consistency in experience to our investors. We look forward to provide our investors with sharp product propositions offering them good avenues for wealth creation.”
 
Mr. A. Balasubramanian,
CEO, Birla Sun Life AMC

Birla Sun Life Focused Equity Fund Series 1 and Series 2 are close-ended Equity Schemes investing in Eligible Securities as per Rajiv Gandhi Equity Savings Scheme, 2013. Both funds invest in equity securities specified as ‘eligible securities’ under the RGESS guidelines which include equity shares of (a) companies falling in list of BSE 100 and CNX 100 and (b) PSUs which are categorized as Navratna, Maharatna or Miniratna by the Central Government. The additional Tax benefit u/s 80 CCG, with a higher income eligibility of upto Rs. 12 Lakhs per annum offered by these funds make them a meaningful opportunity for first-time investors.

The fund house has met with similar success in their previous equity NFO - Birla Sun Life Banking and Financial Services Fund launched in November 2013 as proxy to the Indian economic growth. The fund raised close to Rs. 165 crores through over 22,000 investors, over 7400 of who were new to BSLMF. The suitability of BSLMF’s new product offerings have helped the house strategically build Equity portfolio.


Mutual Fund investments are subject to market risks, read all scheme related documents carefully.


The information on taxation is provided for general information only. In view of the individual nature of tax implications, investors are requested to consult their tax advisors for the RGESS related and other tax implications before investing in the Scheme.

It is to be distinctly understood that the permission given by Bombay Stock Exchange Ltd. should not in any way be deemed or construed that the Scheme Information Document has been cleared or approved by Bombay Stock Exchange Ltd. nor does it certify the correctness or completeness of any of the contents of the Scheme Information Document. The investors are advised to refer to the Scheme Information Document for the full text of the 'Disclaimer Clause of Bombay Stock Exchange Ltd.'.

 It is to be distinctly understood that the permission given by National Stock Exchange of India Limited (NSE) should not in any way be deemed or construed that the Scheme Information Document has been cleared or approved by NSE nor does it certify the correctness or completeness of any of the contents of the Draft Scheme Information Document. The investors are advised to refer to the Scheme Information Document for the full text of the 'Disclaimer Clause of NSE'

 About Birla Sun Life Asset Management Company Limited
Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC), investment manager for Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and Sun Life Financial Inc, a leading international financial services organisation from Canada. Birla Sun Life Mutual Fund is the 4th largest Fund house in India based on domestic average assets under management as published by AMFI for the quarter ended March 31, 2014. An impressive mix of reach through 109 branches, a wide range of product offerings across equity, debt, balanced as well as structured asset classes and strong investment performance has helped the company garner close to 2 million investor scheme accounts (as of March 31, 2014).

BSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio Advisory Services for High Net worth Individuals as well as offshore funds for Non-Resident Indians. Company Information: Birla Sun Life Asset Management Company Limited (Investment Manager for Birla Sun Life Mutual Fund) One India Bulls Centre, Tower 1, 17th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai - 400 013. Tel.: 4356 8000. Website: www.birlasunlife.com CIN: U65991MH1994PLC080811


About Aditya Birla Financial Services Group

Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding banks and LIC) with an AUM of ~ $ 19.86 billion. Having a strong presence across the life insurance, asset management, NBFC, private equity, retail broking, distribution & wealth management, and general insurance broking businesses, ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers.

The seven companies representing ABFSG are: Birla Sun Life Insurance Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd. and Aditya Birla Insurance Brokers Ltd. In FY 2012-13, ABFSG reported consolidated revenue from these businesses at `6,390 Crores (1.17 billion) and earnings before tax at `761 Crores. Anchored by about 14,200 employees and trusted by about 5.3 million customers, ABFSG has a nationwide reach through more than 1,550 points of presence and about 1,60,000 agents/channel partners.


About Aditya Birla Nuvo Limited..
Aditya Birla Nuvo is a USD 4.75 billion conglomerate. Over the years, it has successfully ventured into the service sectors viz., Financial Services (Life Insurance, Asset Management, NBFC, Private Equity, Broking, Wealth Management and general insurance advisory), Fashion & Lifestyle, Telecom, and IT-ITeS. Its razor sharp focus on manufacturing businesses has made it a leading player in the Agri, Rayon and Insulators sectors.


About Sun Life Financial..

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers.

Sun Life Financial and its partners have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2013, the Sun Life Financial group of companies had total assets under management of Canadian $ 64000 crore.

For more information please visit www.sunlife.com. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

For Media Contact
Snigdha Nandan, Chief Manager - PR & Corporate Communications,
 Birla Sun Life Asset Management Company
One Indiabulls Centre, Tower-1, 17th floor,
Jupiter Mill Compound, 841,
S.B. Marg, Elphinstone Road, Mumbai 400 013
Tel: +91 22 4356 8155

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