Why the practice of paying on matrimonial sites is fundamentally broken.

In its latest and boldest venture, SimplyMarry.com, a Times of India Group company, is disrupting the online matrimonial space – by allowing brides, grooms and their parents to Talk 100% Free to all potential matches. So unlike other matrimony sites where users have to buy a subscription to talk here it’s absolutely free.

“Online matrimonials have now surpassed Print matrimonials as the port of first call for people wanting to get married but the practice of buying subscription (register- free but pay-to –contact), on sites such as Jeevansathi.com, shaadi.co, Bharatmatrimony.com is fundamentally broken in many ways- that most users don’t realize - says Sanjeev Kumar, Business Head Simplymarry.com.

 “The thought behind this endeavor, is simple- he adds on-

Every paid online matrimonial site advertises huge number of registered users. So if someone is looking for a perfect match for him/herself feels that - there is a lot of options to chose from. This makes them register - till they realize that as a FREE user they literally cannot do anything more than just “express-interest” in the matches they are interested in and then get into a endless wait for a reply back from their matches.

Now if you look at it from the other side most of the potential matches that a user has  “expressed-interest” in are also FREE (read Dead as they cannot reply back) members – almost 97-98% or more -  and only a handful of “PAID” members  - 2 to 3% or 1 out of 30 - are someone who can actually reply back  or contact as only PAID members are allowed to message or exchange contact information.

So actually 1/30th of the potential matches that you find on any paid matrimony site is someone a user can potentially talk to – resulting in loss of opportunity, delaying match search and creating anxiety, frustration and disappointment.

This gets even worse when you add to it the fact that when a user sends an “expression-of-interest” in another profile they can expect only about 10-15% acceptance (read mutual like – which means the other party is also interested – this is true for SimplyMarry.com also). So in actual a user can expect (1/30)*(15/100) = 1 in every 200 “expression-of-interest” that he / she send out which is abysmally low.

For example: if you are a Punjabi looking for a match and you find even 1000 relevant profiles for yourself on one of the matrimony site, odds are that you will only be able to talk to 5-6 (1000/200) of the mutual matches only.

This problem gets magnified as the matrimony sites business model creates an incentive for them to show FREE or UNPAID members to other FREE or UNPAID members. When one FREE member “expresses-interest” in another FREE member and if they are mutually interested in each other there is a possibility that one of the two would end up buying a subscription. Remember that the paid matrimonial sites do not make any money when an existing PAID member reaches out to a UNPAID member.

SimplyMarry.com is radically altering this experience for our registered users by removing the restrictions to start the interaction with potential matches leading to a successful meeting and marriage. Soulmate seeking should not be a rushed and hectic hunt but an adventure something exciting, to look forward to, to savor, relish and enjoy.” adds Kumar.

How is it done?

Though Simplymarry allows users to talk to each other without buying subscription - it is done in a a transparent yet fully protected and secure manner. Simplymarry.com has done away with the standard “Express-Interest” and rather encourages all its users to directly send a Personalised Message via their Simply Talk feature (read button). The users can create and write anything and even include their contact information, attach private photo, attach biodata etc. and send it to matches they are interested in. When a “mutual like” happens both the users can read, reply or talk to each other for FREE.

This is unrestricted and with only one condition that the users should have a verified mobile number on their profile. This is done to avoid any kind of misuse or Spam – plus we also provide features to ignore block or report abuse against any profile.

 Next Steps:

This is not a one time or limited offer and Simplymarry.com is committed to drive free interaction and communication between those who are serious and looking for a life partner and will launch many more innovative services and revolutionary products to empower users with convenience, choice and control.

SimplyMarry.com will soon launch an integrated ad campaign to educate users about the deceiving image paid matrimony sites project and how they inhibit interested matches to connect and talk. This will be done in a manner that takes on the competition directly while showing the stark difference between ‘them and us’.

So don’t get deceived by the number of profiles as most of them cannot reply back and you are just trying to connect in the void – Join Simplymarry.com

For Media Contact
Mr. Aseem Seth
Head of Corporate Communications
CEO Corporate Office
Times Business Solutions Limited
+91 120 663 6338
+91 99102 73367
aseem.seth@timesgroup.com

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