Modernized name suits
global language and digital applications
Underscoring its
global operation, scale and vision for the future, Jones Lang LaSalle (NYSE:
JLL), the professional services and investment management firm specializing in
real estate, has announced that it is now using the name “JLL” and introducing a refreshed logo.
The shorter name and
new logo are:
· Easily recognized and visible in
countries around the world
· Memorable and easily pronounced in
languages worldwide
· Suitable for digital applications and
mobile channels
Shortening its name
to JLL is a natural evolution of the firm’s historically rich brand,
recognizing that it is a truly global company located in multiple markets, with
a wide range of expertise applied through many different client services. It also represents its adaptation to
different communication styles in different countries, languages and channels,
and especially the use of digital and online.
Charles Doyle, Chief
Marketing and Communications Officer at JLL said: “Although we are adapting our name, our
cultural foundation of collaboration, integrity and delivering real value to
our clients, people and investors remains constant and unchanging. JLL is
easily pronounced, remembered, visible and representative of our firm wherever
we serve our clients around the world.”
Doyle continued: “The
JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots,
built from multiple types of expertise, working in collaboration with clients
wherever they need our services.”
The JLL name and new
logo will be rolled out globally over the next two years. The firm’s legal
name, Jones Lang LaSalle Incorporated, and the name of its wholly owned
subsidiary, LaSalle Investment Management, will remain unchanged.
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