Tata AIA Life launches ‘Revive’ to reiterate the need of Protection


 ü  Interest & Health Certificate Waiver for existing Customers

ü  The Campaign shall run till March 31st, 2014

In line with its operating principle of making Protection easily available to the customers, Tata AIA Life Insurance Company Limited (Tata AIA Life) has launched ‘Revive’, a special drive to reinstate lapsed insurance policies. Under this initiative, the customers whose policies have lapsed between January 2012 to December 2013 (Premium due dates between 1st April 2012 to 31st December 2013), shall not be charged any interest to revive their policies and also would not require to submit any health declaration certificate for the reinstatement.

Commenting on the Revive Campaign, Mr. S. Mahesh, Senior Vice President  & Head – Operations, Systems and Facilities, Tata AIA Life said, “The initiative is a part of our ongoing endeavor to make insurance cover easily available to our customers. Our records show that some customers miss paying their renewal premium after buying the policy. Therefore, they not only let go of the value of the benefit of this effective financial instrument but also their life insurance protection cover. Our ‘Revive’ campaign provides an opportunity to our customers to  renew their life insurance policy with the additional benefit of 100 % interest and health certificate waiver during this period.”



Tata AIA Life has been taking several initiatives to ensure that the customers are able to pay the premium regularly, thereby, ensuring their Protection cover is continued. The Company organises monthly Customer Service Camps at its branches  for the customers to address their queries, get upto date information of their policies and also to learn about new products, solutions and services. In order to bring this customer centricity to the heart of everything it does, the Company has started a new team called ‘Office Of the Customer’ (OOC). The OOC team closely works with the key members of the distribution force to bring customer connect to life by deepening and retaining relationships with the customers.

About Tata AIA Life..

Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons and AIA Group Limited (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asia life insurance group in the world spanning 17 markets in Asia Pacific. Tata Sons holds a majority stake (74 per cent) in the company and AIA holds 26 per cent through an AIA Group company. Tata AIA Life Insurance Company Limited was licensed to operate in India on February 12, 2001 and started operations on April 1, 2001.

 About Tata ...
The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries.

The total revenue of Tata companies, taken together, was $100.09 billion (around Rs475,721 crore) in 2011-12, with 58 percent of this coming from business outside India. Tata companies employ over 450,000 people worldwide. The Tata name has been respected in India for more than 140 years for its adherence to strong values and business ethics.

Every Tata company or enterprise operates independently. Each of these companies has its own board of directors and shareholders, to whom it is answerable. There are 32 publicly listed Tata enterprises and they have a combined market capitalisation of about $93.10 billion (as on August 14, 2013), and a shareholder base of 3.9 million. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or “the Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has operations in 17 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong, Thailand, Singapore, Malaysia, China, Korea, the Philippines, Australia, Indonesia, Taiwan, Vietnam, New Zealand, Macau, Brunei, a 97 per cent subsidiary in Sri Lanka, a 26 per cent joint venture in India and a representative office in Myanmar.


The business that is now AIA was first established in Shanghai over 90 years ago. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$147 billion as of 31 May 2013.

AIA meets the savings and protection needs of individuals by offering a range of products and services including retirement savings plans, life insurance and accident and health insurance. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents and employees across Asia-Pacific, AIA serves the holders of more than 27 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).

For further information contact: 
Arunava Khan
Tata AIA Life Insurance Company Ltd 
98205 35436
arunava.khan@tataaia.com
           


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