Chennai Real Estate: End users Constitute 90% of the buyers


by Mr. Sanjay Chugh, Jones Lang LaSalle India

In Chennai, unlike in other Indian metropolitan cities, the residential market is driven by end users who constitute 80-90% of the buyers. This buyer base provides a strong foundation to long term investments in the city’s residential market as it reduces market volatility.

It is recommended that buyers make an investment decision keeping in mind the various schemes and offers that are being offered by developers. Also in the current market the buyers have a wide choice of locations, apartment sizes and prices, which going forward may not be available due to the increase in demand in the near future.


Apart from Chennai city, locations close to the IT hubs, specifically on the OMR and ECR will witness a lot of traction and interest from buyers due to factors such as employment opportunities and development of social infrastructure. Chennai is a preferred choice among other metros in terms of residential investment and capital appreciation.

So buyers should be optimistic as the residential market picks up pace this year and make a conscious decision to pre-empt the curve and ride the upswing.


The opportunity is now.
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