Coimbatore Bull Machines :Targeting African Countries

An Article from Our Building and Construction, January 2014

Coimbatore based Bull Machines Pvt Ltd that is making waves in the field of construction and agricultural equipments. It may not be surprising that the company could overcome all challenges to reach where it is now and stand tall in the field.

Having over half a century of standing in its field since the inception of the parent company, ‘sandfitsfoundaries’, Bull Machines had foreseen the need for the machineries and set up a production unit 16 years back. The company’s managing director, Mr Parthiban.

 

Now the company has its brand ‘Bull’ well-established in the Indian construction equipment market. Now the company is on the verge of expanding its horizon beyond India.

“We are targeting African countries,” quoted the company’s managing director, Mr Parthiban with whom we (B&C) had informal chat.

Here are the excerpts of the discussion.

Started in 1997 with an investment of Rs.8 lakh and seven employees, the Bull has grown into an invincible supplier of machineries and implements for construction and

agriculture purposes. Now Bull has eight regional offices across the country with staff strength of over 500 personnel.

The company has in its list of products 39 tractor attachments for various applications - dozers, loaders, fork lifts. To name a few are 17 feet loader, back hoe loader,dozer, loader with bale grabber, scrap handling front loader, tallest loaders (13.12 ft, 17 ft,18 ft), sugarcane grabber, sand loading, salt loading, front end loaders, cotton handling /

loosening grabbing forks, coal loading, wood handling, booster buckets, loader detachable, radial loader, back hoe dozer, etc..

All the attachments are scratch resistant, dent resistant, and powder coated to ensure high durability and rust proof. These implements come with BQRSL Mechanism which enables exchanging of the attachments within seconds by operating a single lever. As a part of expansion, Bull

tarted manufacturing earth moving equipments. These machines were fitted with Kirloskar engines and Carroro synchro shuttle transmission with integral torque converter.

And the Bull started marketing its products in the name of BULL SMART since 2011. I

can claim with pride that our products, designed to protect the tractor even in worst conditions

of maintenance, have been conquering the market since then.

Till 2007, equipments/ attachments available to these industries were designed and manufactured exclusively to the European standards and applications and hence were not supporting either some of the vehicles or some applications and thus were lying idle. As they were not multipurpose and were risk-bound at times, the machines became expensive.

There needed a solution to this issue. The research & development (R & D) wing of Bull took up this challenge and designed by 2007 attachments

suited exclusively for Indian conditions.

Some of our achievements were 17 feet loader for loading rice husk, high dumping at 13.12 feet, tallest loader in India, 18 feet loader and 21 feet sugarcane grabber with HD loader. We have patent for nine products. That said, it is no surprise that our in-house R&D wing is recognised by the union ministry of science and technology. I can

also proudly claim that all our products have OEM approval of market giants like John Deer, Mahindra, etc.

Here I would like to inform that a BULL SMART can save for its user Rs. 11,41,036 in five years. In fuel itslef, the savings can be Rs. 6 lakh. Hydraulics of the Bull machine is faster by 6 percent over the pioneers in the field. Bull Smart is the only vehicle to serve both agriculture and construction industry needs.

Our manufacturing unit has a capacity to produce 3000 vehicles per year. It has a world class final assembly line unit and state of art powder coating unit spread in an area of 1.20 lakh sqft. We have sold around 15,000 machines across the globe since inception of the unit. And our journey continues towards our vision - A Million Dollar Business Turnover in the next two years. We plan to go global and our target is growing nations like African countries.

Our mission will go on and on towards fulfilling the set goals and promises. And we plan to celebrate the New Year 2014 with the launch of our new products - BULL HD 76 and BULL HD 100. Our target next to Indian market is the Hope, Bull will serve continuously with set promises in coming years too.

Let the industry cheer as Bull - the hard worker - can lead.

- K.SRINIVASULU

Bull Machines Pvt Ltd - Contact Details..

Corporate Office

Bull Machines Pvt Ltd

S.F. no. 5/1 – A, Trichy Road,

L & T By-pass junction, Coimbatore – 641103. INDIA.

Mobile. no.  : 0 98422 87770

Phone. no.   : 0422-2270859 / 6586677 / 6586655

Fax. no.        : 0422-2270712 / 2270955

E -  Mail       : sales@bullmachine.com

Marketing Head Office

Bull Machines Pvt Ltd

H-101, Sector-63,  Noida – 201 301, Uttar pradesh.

Phone no.   : 0120 - 325 6574

                   0120-4751 333(7 lines)

Telefax no. : 0120 - 2427165

E - Mail         : dro@bullmachine.com

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