Tata Value Homes (TVHL), a subsidiary of Tata
Housing Development, has said it sold more than 50 flats registering sale of
over Rs. 25 crore during the 4 day Great Online Shopping Festival (GOSF)
organised by Google.
The second edition of GSOF took place from
December 11-14, 2013.
"The company concluded India's first-ever
online house booking with sales totaling above Rs. 25 crore. Tata Value homes
sold more than 50 flats apartments in four days with payments via debit and
credit cards during GSOF by Google," Tata Housing said in a release.
Out of the over 50 apartments that were sold,
about 40% were bought by people from tier II cities and NRI's contributed a
little over 30% to the overall sale, it added.
The sale offer attracted buyers from places such as the UK, the US, Kenya, Malaysia,
Dubai, Muscat globally and cities such as Jodhpur, Ajmer, Baroda, Surat,
Kanpur, Mangalore, Chikmangluru, etc, it said.
TVHL, a 100% subsidiary of Tata Housing, was the only
real estate player to feature in the online sale.
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| Brotin Banerjee, CEO, Tata Housing |
Mr. Brotin Banerjee, CEO and Managing Director,
Tata Housing said. "We have being thinking about integrating an online
payment mechanism for quite some time but, finally decided to go ahead with it
when Google offered us an opportunity to be a part of GOSF"
Increasing demand for portable and online
transactions by consumers was another reason to participate in GOSF, Mr. Brotin
Banerjee added.
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