Philips Lighting India, the country’s leading provider of lighting
solutions, recently announced the launch of its third Light Lounge and second
LightSTUDIO in Hyderabad. The Light Lounge spread across an area of 900 square
feet at M. G. Road, Secunderabad, is an experience zone which gives
customers a ‘see, touch and feel’ experience of a diverse range of world-class
home decorative lighting concepts from Philips.
Located in the same facility, the LightSTUDIO, with an additional area
of 500 square feet showcases conventional & LED lights and fixtures that
can help offices, factories and retail outlets transform ambiences & reduce
their costs. Philips is buoyant about its plans to consolidate its retail
presence in Andhra Pradesh and will launch more Light Lounges and Light Shoppes
(Shop-in-shops) in 2014.
Speaking on the inauguration, Mr. Krishna Kumar – CEO, Philips India
said, “Lighting is a key business division of Philips and we remain committed
to expanding the business with retail presence across all important cities in
India. Our focus has been to develop locally relevant products for which we
recently expanded the capacity at the Philips Lighting Innovation Centre in
Noida.”
With an investment of USD 1.5 crore from 2011-13, the Philips Lighting
Innovation Centre (PLIC) will innovate more relevant and energy and cost
effective products to meet the demands of India’s fast growing market. As a
strong proof point of the importance of local innovation, the PLIC has
developed more than 150 LED-based lighting products and solutions in the last
two years.
“At Philips, we are well positioned to support the market with products
that feature international quality combined with local consumer insights. With
the launch of our third Light Lounge and second LightSTUDIO in Hyderabad, we
reaffirm our commitment to the markets of Southern India. The Light Lounge and
LightSTUDIO will offer consumers the complete range of Home Decorative Lighting
and professional lighting solutions under one roof” said Mr. Nirupam Sahay,
President, Philips Lighting India.
Close to 90 % of Philips Lighting India’s
revenue come from products and solutions which are designed and manufactured in
India for the Indian market. With 30 % market share, Philips currently
leads the lighting market in India.
With the launch of the newest Philips Light Lounge in Hyderabad, the
company now has 93 Light Lounges in India, in addition to 1050 Light Shoppes in
India. The market for decorative lighting is currently inundated with unbranded
cheap imports that do not always satisfy energy efficiency & safety norms.
Philips differentiates its offerings through innovation in design, energy
efficiency and application of its global lighting application
expertise. The product range starts from a price of Rs. 575 and extends up
to Rs. 60,000.
At the Philips Light Lounge, consumers will receive expert advice in
choosing the right lighting design solutions to meet their unique requirements
while the LightSTUDIO will provide customers with an experience of LED lighting
systems that can revolutionize their office and retail spaces. The new Philips
Light Lounge is located at # 2-2-120, M.G. Road, Opposite Punjab National Bank,
Secunderabad.
About Royal Philips
Electronics
Royal
Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified
health and well-being company, focused on improving people’s lives through
timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips
integrates technologies and design into people-centric solutions, based on
fundamental customer insights and the brand promise of “sense and simplicity.”
Headquartered in the Netherlands, Philips employs approximately 122,000
employees with sales and services in more than 100 countries worldwide.
With sales of EUR 22.6 billion in 2011, the
company is a market leader in cardiac care, acute care and home healthcare,
energy efficient lighting solutions and new lighting applications, as well as
lifestyle products for personal well-being and pleasure with strong leadership
positions in male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at www.philips.com/newscenter.
Contact:
Disha Agrawal - Corporate Communications, Philips Lighting India
Tel: 0124- 4606255, 0124- 095822 10543
E-mail: disha.agrawal@philips.com
Krishna Moorthy – 94421 91717
Avian Media, Chennai
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