A conference by Great Lakes on how business analytics is changing the decision making pattern
Great Lakes Institute of Management, a premier B-School in the country, held the third International Business Analytics Conference at its Platinum Rated LEED-certified campus in Chennai.The conference is an annual summit where industry’s renowned leaders and management students take part to discuss on the current trends of business analytics and the impact it is going to create in the future. Senior professors and doctoral students from renowned universities worldwide such as University of California, National University of Singapore, as well as the reputed IITs in Indiaparticipated in the conference.
The guests of the occasion John F Dickson, Researcher, University of Texas; Naveen Kapoor, Global Practice Head, Inter Globe Technologies and Uday Bhate, Founder and Principal Partner, nmore were welcomed by Dr.Bala V. Balachandran. The speakers gave an insight on how the industry is drifting towards the big data as a source for contriving product, service or business proficiency. Real time case studies were presented on how business analytics have created great impact the way business decisions are made today.
In his welcome address Prof Bala V. Balachandran said, “Business Analytics is the way of the future, big data, mobility optimization and business intelligence is capturing the business world in a fast paced phase and it is time to take advantage of it in order to optimize business profitability. Due to its relevance and futuristic character of the subject, Great Lakes in addition to providing a major in Business Analytics, will soon be launching executive programme in Business Analytics in collaboration with many renowned industry organizations.”
Key note speakerJohn F Dickson, Researcher, University of Texas said, “Data has worked in favor of businesses real time. For instance, in the retail industry, implementation of business analytics has become so prominent that it is almost unimaginable to sustain strategic advantage without business analytics. The better you know your customer the better is your sales.”
Speaking on the occasion Naveen Kapoor, Global Practice Head, Inter Globe Technologies, added, “By 2016 most of the companies will manage the businesses using analytics. Business analytics changes the entire customer experience, data gathered based on customer behavior helps in modeling entirely new selling strategy which helps in addressing the likeability of the customer which in turn increases the probability through rapid selling. With business analytics in the picture, we sure have a winner.”
In his speech Uday Bhate, Founder and Principal Partner, nmore, said, “In the real business scenario there is no clear cut answer to a problem, it is all about intuitions. Analytics is not going to take decisions on its own, but it is managers who will do. You are all managers of the future and your rational thinking is going to add value to the entire world of analytics.”
In their effort to groom future ready business managers, Great Lakes has been a pioneer in imparting knowledge with a vision. Business Analytics in the light of Big Data is here to change the entire structure the way business is looked upon today. The business world is entering an era where decisions cannot be taken with mere gut feeling. Any decisions taken should be coupled with proper logical reasoning and backed up with proper data. The conference provided platform for the management students to take a sneak peek into the future of business management through Data Analytics.
In the conference, research presentations on several business applications were delivered,
· Descriptive and predictive analytics– Pattern & trends and future possibilities
· Customer relationship management tools – Critical information on customer decisions patterns
· Process enhancement tools – Helps in increasing the profitability of the organization
About Great Lakes Institute of Management
Great Lakes Institute of Management is a leading B-school in India founded in 2004 by Prof. Bala V. Balachandran J.L. Kellogg Distinguished Professor of Accounting and Information Management Northwestern University, USA. The campus has been built on sprawling 27.5 acres and is LEED Platinum rated .The institute has academic alliances with Stuart Graduate School of Business USA, Yale University USA., and Nanyang Technical University, Singapore. In a short span of 9 years since inception, it is ranked in the Top 10 B Schools of India in 2012 (Outlook & Careers 360).
The institute offers a flagship one year Post Graduate Program in Management besides a Two year regular Post Graduate Diploma in Management. In addition, for Executives there are 2 part time programs to choose from besides a Global Executive MBA in Energy Management conducted in association with Bauer college, Houston Texas.
Great Lakes Institute of Management is guided by a Business Advisory Council chaired by Mr. Ratan Tata, and comprises of corporate stalwarts like Mr. Jamshyd Godrej, Mr. S Ramadorai, Mr. Kumaramangalam Birla, Mr. Narayana Murthy to name a few. The Academic Advisory Council chaired by Dr. Bala V Balachandran includes world renowned management gurus including Dr. Philip Kotler, Dr. Seenu Srinivasan and Dr. Aswath Damodaran amongst others. Mr. Jamshyd N Godrej is the Chairman of the Board of Directors of Great Lakes Institute of Management.
Faculty from leading business schools such as Harvard, Stanford, Stuart, Kellogg and Florida teach at the institute. Chinese is a mandatory course for the students at Great Lakes. Eminent personalities like Dr. Ratan Tata, Dr. Deepak Chopra, (Late) Dr. C.K. Prahalad, Dr. Y.V. Reddy, Dr. Philip Kotler, Dr. Finn E Kydland, Mr. Vivek Paul, and Mr. Rahul Bajaj have visited the institute and have addressed the students.
For Media contact:
Krishna Moorthy/Asad G. Pasha
Avian-Media
9442191717/9943216959
krishna@avian-media.com/asad@avian-media.com
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