~ The conference witnessed Professors and Scholars from USA, Australia, New Zealand, France, Hong Kong & Singapore
~ 109 papers on various topics in Marketing are
being presented at the conference
Great
Lakes Institute of management, top B-School in India, inaugurated the 7th
International Great Lakes - NASMEI Marketing Conference at its LEED certified
campus.
NASMEI
(North American Society for Marketing Education in India), 2 day International
conference by the Kotler-Srinivasan Research in Marketing, Great Lakes
Institute of Management will witness presentations from Professors &
Doctoral students from leading schools in India, U.S.A., Australia, New
Zealand, Singapore, Switzerland, France and Hong Kong; around half from U.S.A.
and other countries and half from India.
 |
Dr . P V (Sundar) Balakrishnan, Prof of Marketing, University of Washington inaugurated the conference by lighting the lamp flanked by Dr. Bala V Balachandran Founder & Dean, Dr. Bharadhwaj S, Prof. of Marketing, Great Lakes Institute of Management
 |
From left)Prof. Sriram, Executive Director, Dr. Bala V Balachandran, Founder & Dean, Great Lakes Institute of Management, Dr. P V (Sundar) Balakrishnan, Prof. of Marketing, University of Washington, Prof. Bharadhwaj S of Great Lakes Institute of Management
The conference was inaugurated and opened with a welcome note by Dr. Bala V Balachandran, Founder & Dean, Great Lakes Institute of Management who addressed and welcomed delegates, professors and the students.The conference aims to prepare business ready managers for the industry with knowledge in marketing and with the emerging changes. In these two days, Professors and Doctoral students from universities across globe will present 109 papers on different areas of marketing like B2B Marketing, Subsistence Marketing, Green Marketing, Beauty and Marketing, General Marketing, Consumer Behavior, Internet Marketing.
The
conference was graced by Dr. P.V. (Sundar) Balakrishnan, Professor of
Marketing, University of Washington, who was the key-mote speaker. In his
address he shared his insights and quoted “It’s the students’ responsibility to
engage in academic communities to transform the firms to partner in knowledge
creation”
“The NASMEI conference has gathered an international reputation of
being a conference where top marketing and OM scholars are present. Great Lakes
will always remain ‘the temple of Education and Learning’”, said Dr. Sundar,
who enthralled the students and the faculty present in the hall with an
interactive session on business and marketing.
“An
effective manager and policy maker is evolved through acceptance and the
dynamic use of research”, quoted Prof. P V (Sundar) Balakrishnan, emphasizing
on the importance of perfectionism in management leadership.
During
the conference, Dr. Bala said “The Great Lakes 7th NASMEI Conference
2013 is unique as it celebrates the ten years of great success”. He perceives
2014-2022 to be landmark years as there are numerous interactive sessions and conferences
proposed, to enhance the marketing and management skills of the students
through thought leaders sessions and research.
“NASMEI in its 7th year in a row
with over 125 delegates representations from outside India, the conference
makes it one of the finest conferences in India and Asia”, added Dr. Bala.
One of
the Research Graduates from USA expressed, “Such business conferences help us
to get accustomed to the different working culture in different countries. It
also helps diminishing the territorial differences and help understanding
the market well.”
About Great Lakes Institute of
Management
Great
Lakes Institute of Management is a leading B-school in India founded in 2004 by
Prof. Bala V. Balachandran J.L. Kellogg Distinguished Professor of
Accounting and Information Management Northwestern University, USA . The campus
has been built on sprawling 27 acres and is LEED Platinum rated .The institute
has academic alliances with Stuart Graduate School of Business USA, Yale
University USA., and Nanyang Technical University, Singapore. In a short span
of 9 years since inception, it is ranked in the Top 10 B Schools of India in
2012 (Outlook & Careers 360)
The
institute offers a flagship one year Post Graduate Program in Management
besides a Two year regular Post Graduate Diploma in Management. In addition,
for Executives there are 2 part time programs to choose besides a Global
Executive MBA in Energy Management in association with Bauer college, Houston
Texas.
Great
Lakes Institute of Management is guided by a Business Advisory Council chaired
by Mr. Ratan Tata, and comprises of
corporate stalwarts like Mr. Jamshyd Godrej, Mr. S Ramadorai, Mr.
Kumaramangalam Birla, Mr. Narayana Murthy to name a few. The Academic Advisory
Council chaired by Dr. Bala V Balachandran includes world renowned management
gurus including Dr. Philip Kotler, Dr. Seenu Srinivasan, Dr. Raghuram Rajan and
Dr. Aswath Damodaran amongst others. Mr. Jamshyd N Godrej is the Chairman of
the Board of Directors of Great Lakes
Institute of Management.
Faculty
from leading business schools such as Harvard, Stanford, Stuart, Kellogg and
Florida teach at the institute. Chinese is a mandatory course for the students
at Great Lakes. Eminent personalities like Dr. Ratan Tata, Dr. Deepak Chopra,
(Late) Dr. C.K. Prahalad, Dr. Y.V. Reddy, Dr. Philip Kotler, Dr. Finn E Kydland
, Mr. Vivek Paul, and Mr. Rahul Bajaj have
visited the institute and have addressed the students.
For further information:
Krishna Moorthy/Sonia Rachel Abraham
Avian-Media
09442191717/08861083706
krishna@avian-media.com/sonia@avian-media.com
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