Digital in Real Estate: Future Perspective 2013 -14
Brought to you by Economic Times
Date: 6th December 2013
Venue: Le
Meridian, Bangalore
Date: 6th December 2013
09:00 – 09:45 Registration
09:45 – 10:00 Welcome Address - Deepak Lamba, President,
ET Edge
10:00 – 10:15 Key Note Presentation -
Digital Marketing – Game Changing Revolution in Real
Estate Rajan Anandan*, MD, Google India
SESSION ONE
10:15 – 10:30 Special Address - Strategizing for the
Current Economic Scenario
Harish Bijoor, Brand Expert & CEO, Harish Bijoor
Consults Inc
10:30 – 11:30 Panel Discussion - Going Digital –
Re-inventing Marketing Strategies to Bring the Buyer Back
Preference of consumer search has shifted from in-person
to online, so it has become imperative to integrate digital marketing into real
estate business. Content marketing is applied to build a responsive audience
that will grow real estate business through repeat and referral business. It
attracts and converts prospects into clients that ultimately increase one's
profits and presence in the real estate industry. The session will explore how
the digital and content marketing is moving and taking over the marketing
approach in real estate.
Moderator:
Faye D'souza, Anchor & Editor-Personal Finance, ET
Now
Panelist:
Anand Narayanan, President, Sales and Marketing,
Puravankara Projects Ltd;
Senthil Kumar*, National Creative Director, JWT India;
Gayathri Choda, Founder, Datapub;
R P Singh, CEO, Sirez Group
11:30 – 11:45 Coffee Break
SESSION TWO 11:45 –
12:00
Special Address - Gauging Consumers through their Online
Navigation Behaviour
Hareesh Tibrewala, Joint CEO, Social Wavelength
12:00 – 13:00 Panel Discussion - Leveraging Social
Media in Real Estate
Social media today has become an integral part of
communication links and channels. Therefore the referral and indirect traffic
on web sites has helped sellers to cater a much larger audience. It has also
helped in collecting a researched data on preferential trends in market. The
conversational thread on social media portals is a testament to nature of
participants and their preferences. The growing portability of internet with
smart phones and tabs is consistently transforming real estate marketing and
promotional activity's domain in India.
Moderator:
Jayashree Kurup, Head-Content & Research,
Magicbricks.com
Panelist:
Girish Nair, CEO, NetCore;
J C Sharma, VC & MD, Sobha Developers;
Venkat Mallik, President – India, RAPP (DDB Mudra
Group);
Advit Sahdev, CEO and Founder, ODigMa;
Venkatesh Panchapagesan, Associate Professor Finance and
Lead-IIMB Century Real Estate Research Initiative, IIMB
13:00 – 14:00 Networking Lunch
14:00 – 14:30 Special Address - Mobile-izing Real
Estate
Rohit Dadwal, MD, Mobile Marketing Association, Asia
Pacific
14:30 – 14:45 Coffee Break
SESSION THREE
14:45 – 15:45 Presentation One - Tracking your
Returns
Tushar Vyas*, Managing Partner – South Asia, Group M
Presentation Two
Sudhir Pai, Business Head, MagicBricks.com
Presentation One
TBA*, Godrej / Tata
15:45 – 16:00 Future of Real Estate in a Digitalized
World
Bradley Inman*, Owner, Real Estate Trade Publication,
Inman News
16:00 – 16:15 Valedictory by Conference Chair
16:15 Close
*Invited - awaiting confirmation
*TBA - To Be Announced
Please note: The list of topics & speakers is
indicative and subject to change.
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strategically planned and positioned marketing plan that utilises the power of
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contact:
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