by
Mr.
Arvind Jain, Pride Group
What
is it about Baner that has attracted Pune's top-most developers to launch
projects there? Not to many years ago, all it stood for was greenery and
relatively pollution-free environment. Today, it is the most important hub of
high-end residential properties in Pune.
Actually,
there's no real mystery here. Baner is tantalizingly close to Hinjewadi -
which, of course, is the very nerve-centre of Pune's vibrant Information Technology
(IT) sector.
Luxuriously
Housing Projects..
People
who work in Hinjewadi tend to be highly-qualified, well-paid and widely
traveled - and they want homes that match these attributes. They can afford to
live in technologically enabled and luxuriously appointed housing projects, and
the demand for such homes has naturally kick-started corresponding supply.
 |
| Arvind Jain, Managing Director – Pride Group |
Baner
was not the first area to get a wave of the IT magic wand. Aundh holds the
distinction of being the area which pioneered as the housing destination of
choice for home buyers from Hinjewadi. However, it did not take very long for
Aundh's development limitations to reach the breaking point. As a result, home
prices there began spinning out of control.
Baner
& Wakad were advantageously placed as the next locations which could cater
to the ever-rising demand for homes close to Hinjewadi. Significantly, they
also had the best of Pune's natural beauty to offer.
Greenery
and scenic mountain ranges lend themselves very well as a backdrop to housing
projects for those who expect a beautiful view from their balconies and bedroom
windows.
Baner
also has the Mumbai - Pune Expressway in the immediate vicinity. The Expressway
is arguably the most important infrastructure for Pune, because it single-handedly
transformed this once sedately-moving city into a hotbed of business activity.
By
facilitating vastly accelerated movement of people & goods between Pune and
Mumbai, it ushered hitherto unthought-of levels of economic partnership between
these two cities. Today, areas that lie along the Expressway do exceedingly
well.
Economic
Booster - Rockets..
The
fact that Baner is also located along the Mumbai-Bangalore highway is equally,
if not even more significant. Information Technology is one of Pune's three
economic booster-rockets (the other two being manufacturing - including
automobile - and retail). There is talk of Pune eventually taking Bangalore on
for the status of India's Silicon Valley, but that is a futuristic viewpoint.
As
of today, Bangalore is still the country's leading 'software city', and being
as well-connected as possible to it is important for Pune's IT industry.
Naturally,
no location will work just because it has a surfeit of economic plus-points,
and that one can get to work and back with minimum problems. People will not
buy homes just for those reasons. They also need access to leisure and
entertainment, expect to have hospitals close at hand and need to shop for
daily requirements.
Since
Baner is close to areas such as Aundh, University Road, Shivajinagar & Law College Road, it offers all these
facilities just a short drive away.
Finally,
few locations in Pune have had the advantage of developing their very own
social profile. While Boat Club Road, Prabhat Road and Koregaon Park have
definitely been able to achieve this, the fact is that most new areas tend to
see real estate development that caters to almost all income categories.
Baner,
on the other hand, has evolved into a finely-tailored neighbourhood that is
visibly geared towards the upper crust.
Property Hotspot..
In
the light of all these advantages, Baner has been transformed into a property
hotspot that attracts investors from all over the country, and even beyond.
Baner sees a massive share of serious inquiries from NRIs originating from Pune
- from the IT sector as well as other industries - as they rightly see it as
the best place to settle in when they relocate. As a result, Baner's rate of
property price appreciation has been among the highest in Pune over the last
two to three years, and this trend is very likely to prevail in the future.
About
the author...
Mr. Arvind Jain is Managing
Director at Pride Group
For
Media Contact
Mr.
Jay Kalghatgi
Client
Interface - CopyConnect
Mobile:
9320142248
contact@copyconnect.in
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