Survey by Yatra.com
India heats up for travel this winter
India heats up for travel this winter
World Tourism Day September 27
While about 59% of the respondents are looking
forward to a relaxed holidayat some exotic location (with more than 44% keen to go with their
families), 20% are planning to spend quality time with their loved ones on a
romantic getaway.
The survey also revealed that Indiais the
most preferred destination this winter seasonwith more than 76% respondents
willing to take their year-end holidays within the country. The top domestic
destinations include Goa, Kerala and Andaman & Nicobar islands. The
other 24% respondents would like to plan their vacations abroad to destinations
such as Dubai, Europe and South East Asia. Majority of the respondents, about 46%,
would preferholiday packagesto weekend breaks and road trips.
Interestingly, despite the rising cost of travel,
22% of the respondents are willing to travel but will do so by cutting down on
their shopping spends followed closely by 21% who will choose to travel with a budget
carrier and 20% who have said that they do not mind reducing the
duration of their holiday. This is a strong indication of the sentiment of
travellers this season who will travel although with minor alterations to
neutralise the rise in costs.
Mr. Sharat Dhall, President Yatra.com, said, “We at Yatra.com this
year have seen a tremendous rise in terms of bookings for the winter holidays.
We have noticed that the rising air fares have not deterred travellers from
making travel plans. While other OTAs may have hiked up their fares, Yatra has
not. This probably has also led to a growth of almost 30% to 40% in bookings
for holiday packages this year, for both domestic & international sojourns. This season we are
also witnessing an increase in alternate and newer destinations.”
The survey was conducted among 15,000
individuals, part of Yatra.com’s customer base & revealed thatthe
typical travel budget this winter will range between Rs.25,000 to Rs.50,000 per
person with majority of the respondents preferring to go for a 5 to10 days
holiday.
About Yatra.com..
Yatra.com is India’s leading online travel company. Positioned as a
brand “Creating Happy Travellers”, it provides information, pricing,
availability, and booking facility for domestic and international air travel,
railway reservation, hotel bookingsand holiday packages. We offer a host of
travel services designed to make business and leisure travel easier.
Based in Gurgaon, India, Yatra.com is a one-stop-shop for all
travel-related services. A leading consolidator of travel products, Yatra.com
provides reservation facility for more than 12,000 hotels in India and over 3
lakh hotels around the world. Through continued excellence in providing travel
solutions, responses to booking travel online through Yatra.com have also
reached new heights with the company doing 20,000 domestic tickets and 1000
hotels and holiday packages booking a day.
Customers can access Yatra.com through multiple ways: through our
user-friendly website, 24 x 7 multi-lingual call center, a countrywide network
of Holiday Lounges and Yatra Travel Express stores or through their mobile
phones. Yatra.com provides booking facility for all the popular as well as
exotic national and international destinations.
Launched in August 2006, Yatra.com is today ranked as the leading
provider of consumer-direct travel services in India. Yatra.com has emerged as
the most trusted travel brand in India, and we were recently voted ‘Most
Trusted Brand of India’ in the online travel category by Brand Equity. We have
also received the coveted most preferred online travel company award for the
last two yearsconsecutively, at the CNBC/Awaaz Consumer Travel Awards.
For media queries contact:
Krishna
Moorthy – 9442191717
Avian
Media, Chennai
E: krishna@avian-media.com
W: www.avian-media.com
No comments:
Post a Comment